Is Now a Good Time To Invest in Uber? Here’s What Experts Say

Hand holding out smartphone with Uber app on screen
Austin Distel / Unsplash

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Uber Technologies has been one of the best stocks on Wall Street so far in 2025, with shares rising by about 50% year-to-date to far outpace the broader markets.

The rideshare company’s stock hit a record high of $97.71 in early July. Some analysts see the price reaching $120 by year’s end — meaning it could be a good time to invest in Uber.

Much of the optimism is based on Uber’s strong financial results, which include double-digit revenue growth and a continued uptick in bookings.

‘A Real Business’

One expert with a positive take on Uber is Edward Corona, a Florida-based trader and publisher of The Options Oracle Newsletter. He’s targeting a $107 stock price for the rest of the year as long as the company’s current positive trends hold.

“Uber is finally acting like a real business — free cash flow is solid, margins are improving, and they’ve become the default app for way more than just rides,” Corona told GOBankingRates.

Although Uber faces a competitive risk from Tesla’s robotaxi, Corona calls that a “2026 problem.” For now, Uber’s stock chart has “been in a steady uptrend, and I like it long here,” he added.

Is Now A Good Time To Buy?

Most experts are upbeat about Uber and recommend buying the stock. The vast majority of analysts polled by MarketWatch — 41 out of 57 — have a “Buy” rating on the stock. The others rate it either “Overweight” (4 analysts) or “Hold” (12). As of July 23, the consensus rating is “Buy” and the average target price is $101.10.

A recent analysis from Motley Fool recommended buying Uber shares “like there’s no tomorrow” and cited the following company strengths:

  • Strong revenue growth driven by double-digit increases in gross bookings for mobility and delivery.
  • Competitive advantages from Uber’s “network effect” and ability to leverage “vast amounts of data.”
  • Although Uber already operates in more than 15,000 cities worldwide, it’s still “not even close” to reaching its full potential.
  • The stock price is still relatively affordable at less than $100 a share.

Among the analysts with a particularly bullish take on Uber is Ken Gawrelski of Wells Fargo. As AInvest noted, Gawrelsk recently maintained his “Overweight” rating on the stock, and raised his price target to $120 from $100.

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