10 Best Types of Products To Sell on Amazon
Written by
Angela Mae
Edited by
Rebekah Evans
Commitment to Our Readers
GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology.
20 Years
Helping You Live Richer
Reviewed
by Experts
Trusted by
Millions of Readers
You can sell nearly anything you can think of on Amazon and make some money, with some exceptions. But just because you can sell it doesn’t mean there’s a market for it. And if there is, demand might be low or competition might be high.
If you’re thinking about selling products on Amazon, but you haven’t decided on what to sell, know that some types of goods sell better than others. According to Jungle Scout’s State of the Seller Surveys from 2023 and 2024, these are the types of products that are not only trending but tend to be the most profitable to sell.
Make money on Amazon with these top-selling products — divided up by category — according to the Amazon Best Sellers list.
Books
- Percentage of sellers: 14%
- Percentage change since 2023: +17%
- Percentage of sellers receiving 21% net margin or above: 15%
Current bestsellers include:
- “INNER EXCELLENCE: Train Your Mind for Extraordinary Performance and the Best Possible life” by Jim Murphy
- “Onyx Storm” (Deluxe Limited Edition) (The Empyrean, 3) by Rebecca Yarros
- “The Let Them Theory” by Mel Robbins
Arts, Crafts and Sewing
- Percentage of sellers: 14%
- Percentage change since 2023: -7%
- Percentage of sellers receiving 21% net margin or above: 23%
Current bestsellers include:
- Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix
- Elmer’s All Purpose School Glue Sticks (30 count)
- Heavy Duty Scissors with Ultra Sharp Blades and Comfort Grip Handles (three pack)
Sports and Outdoors
- Percentage of sellers: 16%
- Percentage change since 2023: 0%
- Percentage of sellers receiving 21% net margin or above: 21%
Current bestsellers include:
- HotHands Hand Warmer Value Pack (10 count)
- HotHands Hand Warmers (40 pairs)
- Amazon Basics Neoprene Dumbbell Hand Weights
Electronics
- Percentage of sellers: 16%
- Percentage change since 2023: -6%
- Percentage of sellers receiving 21% net margin or above: 22%
Current bestsellers include:
Baby
- Percentage of sellers: 16%
- Percentage change since 2023: +7%
- Percentage of sellers receiving 21% net margin or above: 16%
Current bestsellers include:
- Pampers Swaddlers Diapers (Size 5; 132 count)
- Huggies Natural Care Sensitive Baby Wipes (768 wipes)
- Pampers Sensitive Baby Wipes (1,008 wipes)
Health, Household and Baby Care
- Percentage of sellers: 17%
- Percentage change since 2023: 0%
- Percentage of sellers receiving 21% net margin or above: 21%
Current bestsellers include:
- Amazon Basics AA Alkaline High-Performance Batteries (48 pack)
- Bounty Quick-Size Paper Towels (12 family rolls)
- Amazon Basics 2-Ply Toilet Paper (30 rolls)
Toys and Games
- Percentage of sellers: 18%
- Percentage change since 2023: +13%
- Percentage of sellers receiving 21% net margin or above: 20%
Current bestsellers include:
- Foil Curtain Backdrop (two pack)
- Play-Doh Bulk Case of Assorted Colors (10 pack)
- LEGO Heart Ornament Building Toy Set
Clothing, Shoes and Jewelry
- Percentage of sellers: 20%
- Percentage change since 2023: 0%
- Percentage of sellers receiving 21% net margin or above: 27%
Current bestsellers include:
- Hanes EcoSmart fleece, Cotton-Blend Pullover
- Thermajohn Long Johns Thermal Underwear
- Achiou Winter Gloves
Beauty and Personal Care
- Percentage of sellers: 26%
- Percentage change since 2023: +4%
- Percentage of sellers receiving 21% net margin or above: 30%
Current bestsellers include:
- Mighty Patch Original patch from Hero Cosmetics (36 count)
- Clean Skin Club Clean Towels XL (50 count)
- eos Shea Better Body Lotion
Home and Kitchen
- Percentage of sellers: 35%
- Percentage change since 2023: +6%
- Percentage of sellers receiving 21% net margin or above: 30%
Current bestsellers include:
- Amazon Basics Bed Sheet Set (four piece)
- Owala FreeSip Insulated Stainless Steel Water Bottle
- Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler
Other Popular Types of Products To Sell on Amazon
If none of the above product categories appeal to you, here are 10 others where sellers earn the most money (21% net margin or higher).
- Grocery and gourmet food (21% of sellers)
- Cell phone and accessories (17% of sellers)
- Appliances (17% of sellers)
- Office products (17% of sellers)
- Pet supplies (16% of sellers)
- Tools and home improvement (15% of sellers)
- Automotive parts and accessories (13% of sellers)
- Garden and outdoor (13% of sellers)
- Handmade (11% of sellers)
- Collectibles and fine art (10% of sellers)
More From GOBankingRates
