From Model to Mogul: How Chrissy Teigen Grew Her Fortune

Chrissy Teigen's empire is growing with a new Target line.

Chrissy Teigen is doing it all. Not only is her second cookbook being released on Sept. 18, but she’s also partnering with Target to create a line of kitchen and tabletop goods. The line will be called Cravings by Chrissy Teigen and is set to launch on Sept. 30. 

Comprised of 40 items that range from $4 to $140, Teigen’s fans are sure to be buying these up. Target will also be carrying an exclusive edition of her second book, “Cravings: Hungry for More.”

Click to read more about her career, life and net worth.

Chrissy Teigen Net Worth: $18M

Once described by Time as “five-foot-nine with a face that’s 82 percent cheekbone,” Chrissy Teigen is far more than just a pretty face. Although she rose to fame as a supermodel, her personality and star power have enabled her to carve out several enviable revenue streams.

After being discovered by a photographer when she was also working in a surf shop, Teigen began her modeling career in the early to mid-2000s, taking gigs as a substitute model on the game show “Deal or No Deal” and landing the cover of Maxim’s 2007 calendar.

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Just three years later, Teigen landed the cover of Sports Illustrated — one of the most significant gigs in the modeling universe. That year, however, the cover was a special prize — it was the publication’s 50th-anniversary edition.

Her other print conquests include Glamour, Esquire, Vogue and Cosmopolitan. She has also modeled for major brands such as Gillette, Nike, Nine West, Billabong and Ugg.

In 2016, Teigen wrote a cookbook called “Cravings.” This new endeavor as a chef was a long time coming — she originally wanted to be a chef before she became a model. “Cravings” went on to become a New York Times best-seller, but Teigen wasn’t done. She parlayed her original success into a career in show business, starring in multiple specials on the Cooking Channel, including “Chrissy Teigen’s Hungry” and “Cookies and Cocktails.” She was a judge on the MTV reality series “Snack-Off,” and served as the resident food stylist on fellow model Tyra Banks’ show “FABLife.”

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Chrissy Teigen: ‘Lip Sync Battle’ and TV Career

“Lip Sync Battle” started as a goofy — but well-received — segment on “The Tonight Show With Jimmy Fallon.” When Spike turned it into a show, however, it became a surprise smash hit that boosted the network’s ratings, created a viral internet sensation and lured some of the hottest celebrities in the world.

The hosts were rap superstar LL Cool J and Chrissy Teigen. Two million viewers tuned into the premiere episode, and the show went on to become the most-watched reality TV show in Spike’s history, with stars like Dwayne “The Rock” Johnson, Jennifer Lopez and Anne Hathaway appearing on the show. It was renewed for a fifth season in August 2018 by Paramount Network, Spike’s new name, and is set to premiere in 2019.

Throughout her career, Teigen has racked up multiple appearances on top-rated shows, including “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Live! With Kelly,” “E! Live From the Red Carpet,” “Today,” “Ellen” and “The Daily Show.” She’s also served as a guest host on “The View,” “The Today Show” and “The Price Is Right.”

Chrissy Teigen: Social Media Superstar

With an online persona that Forbes described as “funny, quick, serious and silly at the same time,” Chrissy Teigen is a master of social media. She has millions of followers across her platforms.

Many celebrities schedule pre-written blurbs that post automatically according to a calendar. That impersonal strategy can come off as insincere when they unknowingly post off-topic messages during a national or global event that trends heavily. Teigen earned a loyal following in part by posting her own messages in real time — often with polarizing statements on controversial subject matters.

Her efforts and talents have paid off. She has 20.1 million followers on Instagram and 10.7 million followers on Twitter.

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John Legend and Chrissy Teigen

In 2014, Teigen and singer-songwriter John Legend were married in Italy, forming one of the most renowned power couples in Hollywood. Legend has won 10 Grammy awards and been nominated for 28 others. In 2004, his debut album peaked at No. 4. The album, “Get Lifted,” contained his first top 40 track, “Ordinary People.”

Legend performed at the 47th Grammys and won his first three awards the next year, taking home wins for Best New Artist, Best Male R&B Vocal Performance and Best R&B Album. As of September 2018, he is an EGOT winner, having added to his Grammy, Oscar and Tony awards with an Emmy. 

Teigen’s marriage to John Legend not only appears to have filled her heart but also her wallet: Legend’s net worth is estimated at $40 million, according to Celebrity Net Worth, although it’s unclear how much Teigen’s personal net worth was boosted by her marriage to the crooner.

The couple routinely appears together, both in professional settings like awards shows and photo shoots and privately through Teigen’s widely followed social media channels.

Their public romance, which bounces back and forth between passionate and silly, has helped further the couple’s star power, status, brand and visibility. The couple announced their first pregnancy in 2015 on Instagram and their second the same way. They welcomed Miles to their family — that includes daughter Luna — in May 2018. They’ve both spoken publicly about their relationship, allowing fans more than just glimpses into their love story and ongoing relationship.

Teigen and Legend are also known as celebrities who pay it forward in both small and large ways. In 2015, Legend donated $500,000 to fix a theater at a school in his Ohio hometown. More recently, famously big tipper Teigen gave a struggling waitress a $1,000 tip. Such random acts of kindness and multifaceted careers keep the couple trending.

What’s Next: Teigen’s Second Cookbook and Target Line

Teigen frequently posts food-related updates about what she’s cooking and about working on her next cookbook on her social media channels. Her sequel to “Cravings,” “Cravings: Hungry for More,” will hit shelves on Sept. 18. And with her new Target line, she will be selling everything from Dutch ovens to glassware and other cookware. 

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Molly Sullivan contributed to the reporting for this article.