- The reality TV star and entrepreneur launched her newest Kimoji fragrances in mid-July.
- Kardashian West owns 100 percent of her company, KKW Beauty.
- Kim’s net worth eclipses that of her husband, rapper and entrepreneur Kanye West, by $100 million.
Celebrity power couple Kanye West and Kim Kardashian West are expecting their fourth child via surrogate, multiple outlets reported Jan. 2. Their fourth baby will add to their family, which includes sister North, who is the oldest, brother Saint, and baby sister Chicago, who was also born through surrogacy. Kardashian West and her husband welcomed Chicago in January 2018.
Motherhood seems to suit the entrepreneur, who’s been raising her business as well as her family.
At the launch of her latest Kimoji fragrances, the celebrity entrepreneur reportedly earned $5 million in just five minutes, according to Yahoo. On Aug. 5, she starred alongside her famous family in the 15th season premiere of “Keeping Up With the Kardashians.” But the celebrity who’s famous for being famous might well go down in history as being famous as something else: a savvy entrepreneur. Kardashian West’s cosmetics company, KKW Beauty, has generated around $100 million in revenue as of summer 2018. Instead of receiving royalties through licensing, Kardashian West owns the whole company. And after opening an account on Chinese beauty platform Xiaohongshu, or Little Red Book, it looks like she’s poised to take her beauty line international.
Click to read about how she built an empire worth millions.
Kim Kardashian Net Worth: $350 Million
Kardashian West’s beauty startup had earned an estimated $100 million in sales since June 2017, Forbes reported in July 2018, but she was accumulating wealth well before that. An expert at monetizing her fame, she has brought in money from endorsement deals, clothing lines, branded merchandise and lucrative mobile ventures (though the Kardashian crew announced in December 2018 their decision to shut down their apps in 2019).
Her various business ventures have brought Kardashian West’s net worth to $350 million, according to Celebrity Net Worth — which is significantly more than her husband Kanye West’s net worth of $250 million, also according to Celebrity Net Worth. Their combined fortune is $600 million, making them one of the richest celebrity couples.
Despite the loss of digital endorsement deals following the October 2016 night she was robbed at gunpoint in Paris, Kardashian West’s business acumen helped her finances — and image — bounce back in fabulous fashion.
KKW Beauty and Other Kardashian West Businesses
As far as business goes, Kardashian West’s years of accumulated beauty knowledge made her venture into cosmetics a no-brainer. In June 2017, Kardashian West launched her KKW Beauty makeup line, which includes contour and highlighting kits. She also collaborated on a lipstick collection with her youngest sister, Kylie Jenner. Less than three hours after its initial launch, the Kim Kardashian cosmetics line had sold out all 300,000 of its kits, raking in an estimated $14.4 million, Time reported.
Kim Kardashian Perfume and Other Businesses
On top of all that, she launched three new fragrances — Kimoji Cherry, Kimoji Vibes and Kimoji Peach — in July 2018. Yahoo reported that the millionaire mom made a whopping $5 million dollars in just five minutes.
Before breaking into the cosmetics industry, one of Kardashian West’s most successful money makers was her mobile app, Kimoji, which inspired a line of merchandise and continues to push exclusive offerings to her followers. She also continues to bring in cash through her lucrative “Kim Kardashian: Hollywood” cellphone game, which earned $51 million in 2016. However, the game’s revenue is down from earning about $43 million in the third quarter of 2014 to just above $8 million in a single quarter in 2018.
Kardashian West previously partnered with her sisters to design the now-defunct Kardashian Kollection for Sears, which brought in $600 million in 2013 and earned the trio a combined $30 million. Kardashian West and her husband launched their own joint children’s wear venture, Kids Supply. Kardashian West and her two oldest sisters also owned DASH, which they opened in 2006. However, in April 2018, Kardashian West announced the closure of all DASH stores.
See Her Younger Sister’s Unbelievable Fortune: Kylie Jenner’s Net Worth Skyrockets
Outside of her retail businesses, Kardashian West has made money by selling her discarded clothes, shoes and accessories on eBay. As of 2014, she had sold over $212,000 worth of goods on the site, donating around $21,000 to charity and pocketing the rest.
Kim Kardashian West’s Endorsements, Social Media Reign and More
A social media maven, Kardashian West has 124 million followers on Instagram and over 59 million on Twitter. A savvy marketer, she gets paid up to $500,000 from companies to promote their products on Instagram, according to Harper’s Bazaar.
The queen of endorsements has even found a way to get paid for attending her own birthday bashes. Kardashian West has held several birthday parties at The Venetian’s TAO Nightclub on the Las Vegas Strip. In 2014, she reportedly was paid $500,000 to appear at a party and entertain guests for at least four hours. Also in 2014, she received $500,000 to attend the Vienna Opera Ball as the guest of Austrian businessman Richard Lugner.
Her endorsements have included SugarBearHair Vitamins, Fit Tea drinks, BoxyCharm makeup kits and her husband’s Yeezy fashion line.
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Sean Dennison contributed to the reporting for this article.