Chuck Norris’ 77th birthday is March 10 and the iconic “Walker Texas Ranger” star will be karate-chopping his way to the bank, thanks in part to his willingness to lend his face and name to TV infomercials. Decades of carving out a tough-guy persona have allowed Norris to gain a cult-like following, which has proven lucrative in more ways than one.
Companies know that having a celebrity endorsement can skyrocket sales, so many are willing to shell out serious cash to create a TV infomercial featuring a beloved star. Take a look at the products backed by Norris and seven other famous faces.
Chuck Norris: Total Gym
Known for his muscular physique, it's only fitting that Chuck Norris has endorsed Total Gym for more than 30 years. Marketed as an all-in-one home gym, this celebrity-endorsed product contains more than 80 exercises and claims to reshape the body with 10 to 20 minutes of daily exercise.
An entrepreneur in his own right, Norris has his CFORCE water, straight from his Lone Wolf Ranch in Navasota, Texas. He also founded United Fighting Arts Federation, a worldwide martial arts organization.
First and foremost, he's an iconic actor who's starred in "The Expendables 2," "Sidekicks" and "The Way of the Dragon." Norris' Total Gym salary is unknown, but it certainly factors into his overall net worth of $70 million.
When he's not fighting crime onscreen, Norris is busy making the world a better place. He co-founded Kickstart Kids — a martial arts program in public schools — along with his wife, Gena.
Suzanne Somers: ThighMaster
She rose to fame as Chrissy Snow on "Three's Company," but Suzanne Somers has turned herself into an infomercial machine. Her most notorious endorsement is the ThighMaster, which she has put her name behind since 1990.
From makeup and skin care items to jewelry and weight loss supplements, Somers' website contains celebrity-endorsed products for a slew of women-centric categories. In 2014, her celebrity infomercial efforts culminated in an induction into the Direct Response Hall of Fame — another name for "infomercial."
Also the star of the 1990s sitcom "Step by Step," Somers seems to have traded acting for infomercials. She hasn't taken an acting job since 2001. A breakdown of Somers' celebrity endorsement earnings isn't available, but her total net worth is $100 million.
Cindy Crawford: Meaningful Beauty
Cindy Crawford rose to fame as a teen model, but she's more than just a pretty face. Now one of the most iconic supermodels of all time, Crawford has made beauty her business by becoming a TV infomercial queen.
You've likely seen at least one infomercial for her Meaningful Beauty skin care line, which promises to help reduce the visible signs of natural aging. Beyond infomercials, she also sells a Cindy Crawford Home line in stores.
Earnings details from Crawford's celebrity-endorsed product lines haven't been made public, but they factor into her $100 million net worth. A business-savvy family, husband Randy Gerber is co-owner of Casamigos Tequila and Malibu, Calif., restaurant Café Habana.
Nick Lachey: Core Secrets
His vocal skills made him a household name, but Nick Lachey is also known for his handsome looks and toned physique. In 2006, the 98 Degrees singer put his abs to work to star in an infomercial for celebrity trainer Gunnar Peterson's "Core Secrets" DVD series.
Lachey reportedly earned $500,000 for his celebrity endorsement, according to Gawker. The TV infomercial came on the heels of his high-profile divorce announcement from first wife, Jessica Simpson.
Married to Vanessa (Minnillo) Lachey since July 2011, Lachey's net worth is an estimated $20 million. Fresh off the 2016 MY2K Tour with 98 Degrees, he's currently working on a scripted television project about boy bands with New Kids on the Block star Donnie Wahlberg.
Justin Bieber: Proactiv
Like millions of teens and adults, Justin Bieber battled acne during his formative years. However, unlike most adolescents, his complexion woes landed him a multimillion-dollar celebrity infomercial.
In 2010, Bieber joined the list of celebrities who have starred in an infomercial for skin care line Proactiv. He reportedly signed a two-year endorsement deal worth $3 million, according to Billboard.
His manager, Scooter Braun, told Billboard the celebrity infomercial only happened because Proactiv was a product the "Love Yourself" singer actually used. Now an adult with a net worth of more than $220 million and an average salary of $60 to $80 million per year, he seems to be doing just fine since cutting ties with the company.
Alex Trebek: WordSmart
Alex Trebek has been hosting "Jeopardy!" since 1984, but he's also a longtime spokesman for the WordSmart program. He appeared in his first celebrity infomercial for the company back in 2007 and currently graces the front page of its website.
WordSmart made headlines in October 2014 when it settled deceptive marketing allegations — including an advertisement featuring Trebek — brought by the Federal Trade Commission for $147,400. The game show host's endorsement fees haven't been made public.
Trebek certainly isn't hurting for cash. His net worth is $50 million and growing. He earns an annual salary of $10 million for hosting "Jeopardy!"
Alyssa Milano: Wen Hair Care
Alyssa Milano grew up in front of the camera. Her lengthy on-screen resume includes an infomercial for Wen hair care, created by celebrity hairstylist Chaz Dean.
In the TV infomercial, Milano touts the benefits of Wen. However, hundreds of women have joined together in a class-action lawsuit against Dean and Guthy-Renker, claiming the product caused severe damage to their hair. Amid a December 2015 media frenzy over the lawsuit, Milano debuted a brand new pixie cut on Instagram.
Milano's celebrity endorsement fee for Wen hasn't been released, but her net worth is $45 million. Next up for the actress is a starring role in the upcoming television series "Wet Hot American Summer: 10 Years Later."
Leeza Gibbons: Sheer Cover
She was crowned "Celebrity Apprentice" in 2015, but that isn't the only honor Leeza Gibbons received for the year. The former talk show host was also given the Direct Response Icon Award for her extensive work in direct response marketing.
Serving as the face of her beauty company, Sheer Cover, Gibbons has starred in several infomercials for the brand. She also partners with other companies, including Senior Helpers, Philips Lifeline and Dr. Denese Skin Care and has her own Wishes and Dreams jewelry line at Kohl's.
Gibbons' net worth is $20 million. A breakdown of her celebrity endorsement earnings is not available.
All net worth information was sourced from CelebrityNetWorth.com.