- Nike featured Colin Kaepernick in its “Just Do It” campaign launched on Sept. 3, 2018.
- NKE stock was down 3 percent as of Tuesday morning, Sept. 4.
- Colin Kaepernick’s net worth remains high despite the controversy surrounding him.
Colin Kaepernick was revealed to be one of the faces of Nike’s iconic “Just Do It” campaign for its 30th anniversary. Following the Sept. 3 reveal, more than 30,000 #NikeBoycott tweets went out as of the morning of Sept. 4. The opening price for Nike stock also fell 3 percent that morning.
Regardless of the effect on Nike stock, Kaepernick is doing just fine.
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Nike signed him in 2011 but has not used him to promote its products in the last two years. Terms of his contract with Nike were not disclosed, but the company is well known for its lucrative endorsement contracts with players like Kevin Durant, Rory McIlroy and Tiger Woods.
Colin Kaepernick Net Worth: $20 Million
Colin Kaepernick is worth $20 million, according to Celebrity Net Worth. Kaepernick’s earnings from the NFL totaled $43,479,216 or just under $7 million for each year he played. He signed a $126 million deal with the San Francisco 49ers in 2014 but has not played since 2016, allegedly for taking a knee in protest.
Colin Kaepernick Controversy
Kaepernick’s name is now associated with political activism. In fact, the player’s controversial pregame protests have largely overshadowed his early career successes.
On Aug. 14 and Aug. 20, the first two games of the 2016 preseason, Kaepernick sat during the national anthem ceremony — and no one noticed. But someone tweeted a photo of Kaepernick sitting during the third game while the rest of his team stood.
When asked about it, Kaepernick made a statement explaining that he had remained seated in protest of what he perceived as oppression of blacks and other minorities in the U.S., and police brutality. A national firestorm ensued.
In the weeks that followed, Kaepernick was joined by some of his fellow teammates in taking a knee instead of standing during the national anthem. Other players stood with raised fists. Over time, the protests spread to other leagues, sports and even bands and cheerleaders.
Although some have lauded Kaepernick for peacefully exercising his freedom of speech on an important topic, others insisted that his gesture was disrespectful to the military and country in general. Either way, the sports world — and the rest of the nation — were talking about a quarterback whose best days seemed to be behind him.
Colin Kaepernick Awards and Accolades
Reflecting on Kaepernick’s career in 2016, NBC Sports wrote, “If the 49ers had beaten the Ravens, Kaepernick would have been the Super Bowl MVP.” However, the player received numerous awards before he even entered the NFL.
Kaepernick was arguably the best player in college football in 2010, when he passed for more than 3,000 yards and rushed for more than 1,000 yards at the University of Nevada. Not only was he an elite passer, but he also had an amazing 7.0 yards per carry.
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His efforts also earned him the Western Athletic Conference Offensive Player of the Year award in 2008 and 2010, and the 2008 Humanitarian Bowl MVP. In 2013, Kaepernick won an ESPY for Breakthrough Athlete of the Year.
Kaepernick will celebrate his 31st birthday this November as one of the most controversial — and wealthiest — athletes in the world. His play has declined in recent years, but due to his off-the-field activism, his star is shining as bright as ever.
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Karen Doyle contributed to the reporting for this article.