Although 2020 may still hold surprises, we’re close enough to the end of the year that Google has just released its Year in Search report. Every year, the data uncovers what people were looking for in different countries around the world – and along with it, our biggest shared moments, obsessions and anxieties.
2020 was full of unprecedented news, and searches about the coronavirus led just about everywhere in the world. We dug into the report for the most fascinating money-related trends and found some revealing surprises.
“How to Donate” Was Searched Twice as Often as “How to Save Money”
Google users were generous in 2020. They especially wanted to support Black Lives Matter, help fight the Australian bushfires, donate blood, and make contributions to different political campaigns.
“Unemployment During Coronavirus” and “Jobs During Coronavirus” Were Top Searches
That generosity happened amidst a time of real economic hardship for many people. Searchers looked for advice to help them get through.
Americans Wanted to Know Where Their Stimulus Checks Were
Some checks were waylaid, others were delayed, and people wanted to find out where they were.
Where’s My Second Stimulus Check?: 32 Answers to Your COVID-19 Money Questions
In June, “How to Be an Anti-Racist” Was Searched More Than “How to Be a Millionaire”
This shift in priorities shows that many Americans were affected by the protests that started after the death of George Floyd and wanted to do better. Businesses looked for ways to reduce discrimination in the workforce. People outside the US often searched for “who was George Floyd” as they tried to understand the situation.
People Wanted to Support Small Businesses
Searches for “support small business” doubled in 2020 over 2019. Google users appreciate the contributions that small businesses make to their communities.
2020 in Review: How Small-Business Owners Got Creative in the Time of COVID-19
Europeans Wanted to Know About the Wirecard Scandal
In June, Americans were grappling with civil rights while Europeans wanted to know what was happening with Wirecard. The German payments processing company announced that €1.9 billion in cash was missing due to the company’s fraudulent activities.
Watch Out: 15 Coronavirus Scams To Avoid at All Costs
Everyone Tried to Figure Out How to Do Everything at Home
Americans wanted to know how to cut men’s hair at home. The English wanted to know how to get afternoon tea delivered. Argentines wanted to make face masks and hand sanitizers. 2020 was the year to price out DIY vs. take-out and delivery.
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