The Richer Way Podcast, Season 3, Episode 10: Vivian Tu on How She Became ‘Your Rich BFF’ and Her Secrets to Help You Get Rich Too

Brendan Wixted / Brendan Wixted

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Vivian Tu, known by her devoted audience as “Your Rich BFF,” shares her journey from Wall Street trader to social media financial guru. Tu discusses how she’s making personal finance more accessible to all and engaging for a new generation of investors.

In this episode of The Richer Way Podcast, host Jaime Catmull explores Tu’s unconventional path to becoming a financial influencer. Tu reveals how one TikTok video unexpectedly launched her new career. She also shares what she learned along the way after deciding to leave her high-paying corporate job for entrepreneurship.

Tu breaks down her most relatable personal finance content, such as her focus on negotiating medical bills and maximizing investment potential using index funds and fractional shares. She also emphasizes the importance of adopting a “rich person’s mindset” to transform your financial life.

This episode provides practical advice on improving your financial literacy, from setting up high-yield savings accounts to talking openly about money with friends. Tu also touches on her personal life, discussing where she uses and compromises on money savvy mindset while planning her upcoming wedding.

Listen to this episode to learn valuable insights for anyone looking to enhance their financial knowledge and take concrete steps towards building their wealth, regardless of their current financial situation.

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About the Show

The Richer Way Podcast is a space created for people to challenge and manage their ideas of wealth, culture, and money across the world. By exploring money concepts from diverse voices, listeners will be inspired to build better personal money decisions. Bringing you the best personal finance advice to make more, save more, and Live Richer.

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Our Host

Jaime Catmull is here to help listeners like you cut through the clutter of personal finance advice that exists today to find the right information to improve your finances. Catmull is an advocate who empowers everyone to tackle the financial questions and obstacles they encounter throughout life. With eight years of experience working in the personal finance space at GOBankingRates, Catmull has amassed an extensive network of financial influencers and experts. Now, she’s tapping that network to get the real scoop on how you can live your best financial life and increase your wealth.

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