When consumers shop retail and name brands they are not just paying for the product. They are also paying for the millions of dollars in advertising to help the branding of those products (whether they know it or not) just so that in the end prices are hiked up.
That is why discount shopping and never paying retail is an excellent money saving strategy. From retail store sales, to coupons, to in-house promotional offers, with a little time and diligence consumers can save a fortune off of paying retail prices.
For example, if you plan on going to the movies, between two adult tickets and concessions – this can cost a couple close to $60 in some locations. Now if you were to take the time and join a theaters movie club, free treats and discounts on tickets can be yours at half the price of retail.
The mark up on consumer products can be very steep and the fact that people are willing to pay at retail price when they don’t necessarily have to is definitely mind-boggling.