9 Best Kirkland Signature Items for the Middle Class To Buy at Costco

Many members of the middle class are familiar with the Kirkland Signature brand at Costco. For those unaware, this is the warehouse club’s in-store brand available across departments like grocery, health and wellness and apparel to name a few. Costco members buying anything with the Kirkland brand will be able to save more money than they would buying other name brands without sacrificing quality or value.

Since Costco carries hundreds of Kirkland Signature branded items, GOBankingRates took on the task of finding some of the best items for the middle class to shop this year. We kept every item on this list under $100 apiece to go easy on your bank account. 

Keep reading to find out which Kirkland Signature items are worth it at Costco.

• Price: $19.99

Get new denim for under $20. Every pair of Kirkland Signature men’s jeans is made with comfort stretch fabric and features a button and zipper closure as well as a classic five-pocket style. A wide range of men’s measurements are available, starting at 30 x 29 up to 46 x 34.

“I bought these pants because of the price,” wrote Gino in a five-star review. “After wearing them for a month of washing and drying, I am buying five more pairs.”

• Price: $19.99

We covered jeans for the guys, now it’s onto shopping for ladies’ skinny jeans, which are also inexpensively priced under the Kirkland Signature brand. Available in women’s pant sizes 2 to 22, these high-rise jeans feature a skinny leg silhouette and come in blue, light blue and black colors.

Currently, these skinny jeans hold a 5.0 rating on the Costco website. Positive reviews from shoppers praised the comfortable fit and good price.

• Price: $63.99

Parents of newborns will want to shop for Kirkland Signature ProCare infant formula all throughout 2025 at Costco. 

A 36.4-ounce container of Enfamil infant formula retails at Target for $57.99. Not only do Costco members receive 42 ounces of infant formula under the Kirkland Signature brand, but this purchase includes two packages of formula. This comes out to getting 84 ounces — a great bargain for your money. If you wanted to get the same amount of formula at Target, you’d have to spend well over $100 on the Enfamil brand.

• Price: $14.09

It’s a win-win for middle class families to stock up on Kirkland Signature oven-roasted turkey breast. 

A win for lunches and dinners, since this sliced turkey can be used in all your favorite sandwiches and salads, and a win for your wallet. Each set includes three 14-ounce containers of turkey, which comes out to paying about $4.70 each.

• Price: $14.99

Making sure the kids have their daily dose of fruits and veggies adds up quickly, but parents can curb costs with Kirkland Signature’s fruit and vegetable pouches variety pack. 

Every variety pack comes with 24 pouches (no sugar added). Twelve feature apple, strawberry and spinach flavors while 12 come in apple, mango, yellow carrot and peach.

• Price: $15.79

From chicken sandwiches to baking in a chicken parm dish or chopping it up to add into salads, there’s no end to all the ways families can enjoy Kirkland Signature chicken breast fillets. 

Add a 48-ounce frozen bag to your Costco shopping cart. Inside, you’ll find fully cooked boneless and skinless chicken breasts that have been pre-portioned to make cooking for the household a breeze.

• Price: $12.99

You can’t go wrong with Kirkland Signature animal crackers as a crowd-pleasing snack for everyone at home. 

What makes this Kirkland item worth buying is the amount of bang you get for your buck. Each canister weighs in at 4 pounds, giving you more than enough crackers to snack on in lunches, during road trips and at parties.

• Price: $12.99

Swap out more expensive brands and save money when you buy Kirkland Signature ibuprofen at Costco. 

You’ll receive two bottles of pain relievers with 500 tablets inside each bottle for a total of 1,000 tablets. As an added bonus, this item is FSA eligible, so you can pay for it using your Flexible Spending Account.

• Price: $16.39

Big, frequent loads of laundry at home call for stocking up on Kirkland Signature ultra clean liquid laundry detergent.

Every 194-ounce container has enough detergent to tackle 146 loads of laundry. Best of all, it’s about to be on sale. Through Feb. 23, Costco members save $3.60 off the regular $19.99 price.

Editor’s note: Prices and availability are accurate as of Feb. 20, 2025, and are subject to change.