Does Ulta Price Match? Here’s What You Need To Know

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While many retailers offer competitor price matching, stores that sell primarily luxury brands or specialize only in items such as cosmetics and skincare products may be less likely to offer this service. If you’re a makeup enthusiast, you may be wondering: Does Ulta price match?
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Keep reading for more information on Ulta’s price matching policy and what you need to know to make sure you’re getting the best deals, whether you’re shopping at physical Ulta stores or for online Ulta purchases.
Does Ulta Match Competitors’ Prices?
Unfortunately for cosmetics fans, Ulta is among the retailers who have decided to stop matching prices. Regardless of what their policy may have been in the past, Ulta offers no price matching for Sephora, Macy’s or any other competitors for either online or in-store pricing.
Ulta’s Price Guarantees
There’s no price matching policy, but there are other benefits to shopping at Ulta. The store offers a few different price guarantees, depending on the nature of the purchase and the differences in price.
Online vs. In-Store Price Guarantee
If you purchase a product from Ulta and then see the same product listed for a lower price on Ulta’s website within 14 days of your purchase, you’re in luck. Ulta will adjust the price and refund you the difference. Present your receipt and proof of the price difference on the website –a cell phone screen capture is a great option– to an Ulta store representative or contact customer service.
Delivery Price Guarantee
If you order an item through Ulta’s “From Our Store to Your Door” service and later notice that the item is listed at a lower price on Ulta’s website, you’re still covered. You’ll get money back, no matter the price difference, as Ulta will honor the online sale price for your order.
In-Store Pickup Price Guarantee
If you opt for Ulta’s “Buy Online, Pick Up in Store” service and later discover that the items you’ve ordered are offered at a discount online but not in-store, there’s good news in this situation, too. Ulta will give you the online-only sale price. The purchase will be treated just the same as if you were purchasing directly from the site, even though you’re picking up in-store. It’s a way to get the best of both worlds — online prices with in-store pickup.
Does Ulta Offer Post-Purchase Price Adjustments?
Shopping for luxury beauty products can get expensive, and it’s frustrating to see an item you just bought on sale for a lower price — especially at the same store. If a product you purchase is later offered by Ulta at a reduced price, you’re not out of options. Though Ulta doesn’t have a stated price adjustment policy, some customers have found a way around this.
For example, if you buy a haircare, skincare or cosmetic product and the price drops at any time over the next two months, Ulta’s 60-day return policy is one way to get that lower price. You can simply return whatever product you bought and then repurchase the same product, new and unused, at the discounted price. Getting the refund for your original purchase might take some processing time, but you should get it within a few days.
This method is a little sneaky, and not everyone may feel comfortable doing this, but it is within the bounds of Ulta’s policies.
Ulta Beauty Store Pricing: Online Vs. Brick-and-Mortar
Though Ulta often aligns its physical store prices with its online prices, there are sometimes differences. In the past, brick-and-mortar Ulta stores wouldn’t match prices found on Ulta.com, but this policy has since been changed, and store employees can now match Ulta.com prices at a customer’s request.
There’s one caveat: knowledge of this relatively new policy varies between stores, so you might come across an Ulta employee who’s unaware of the change. If you ever get turned down, don’t hesitate to ask a manager for confirmation.
One More Way To Save at Ulta: Coupons
A final note on saving when shopping at Ulta: The store accepts manufacturer coupons for every product they sell. Just be sure to hand your coupons over when you’re making your purchase. Coupons aren’t applicable for past purchases, and be sure you keep an eye on the dates printed on your coupon. If a coupon is past its expiration date, Ulta won’t accept it .
Final Take
Although Ulta stores don’t have a competitor price match policy, there are still some other price adjustment policies that shoppers can take advantage of. Keep an eye out for online sales and keep your coupons handy.