11 Cheap Kirkland Signature Brand Products Better Than the Name Brands

Certain Kirkland Signature items are worth buying over name brands every time. These in-house products work just as well, or taste as good, as major brands and cost a little less so members save more money.

Not sure which Kirkland products should always be on your shopping list? We rounded up 11 products under $25 and the big brands they’re most comparable to. Check out our recommendations and find out which Costco products are shaping up to be this year’s biggest sellers.

• Price: $19.99
• Comparable to: Hefty

Odds are good you won’t find a 200-count box of name-brand trash bags for under $20. Grab a box of 13-gallon kitchen trash bags from Kirkland Signature and enjoy extra benefits like leak protection and expandable capacity. 

• Price: $23.60
• Comparable to: Bounty

It’s a lot cheaper to shop for two-ply paper towels at Costco than it is at Target. The big-box retailer sells 12 rolls of Bounty paper towels regularly for $34.99 online. And even when the product goes on sale, it’s usually discounted only $5 off.

• Price: $9.98
• Comparable to: Land O’Lakes

Planning to make a lot of savory dishes or baked goods this spring? You’ll need to add Kirkland Signature salted sweet cream butter to your shopping cart. Members can’t beat the price or quantity at just under $10 for four sticks of butter.

• Price: $14.99
• Comparable to: Log Cabin

After buying Kirkland Signature organic maple syrup, your wallet can rest easy knowing you won’t need to shop for syrup for a long time. Members only pay 44 cents per ounce in every 33.8-ounce jug. 

• Price: $16.99
• Comparable to: Duracell

From remote controls to lightweight flashlights, it’s always a good idea to keep batteries stocked up at home. And it’s an even better idea to buy a 48-count package of Kirkland Signature AAA batteries instead of the name brands. The Home Depot carries a 48-count set of Duracell batteries for $39.99, more than double Costco’s prices!

• Price: $12.47
• Comparable to: Häagen-Dazs

We love a good deal on bulk ice cream bars and this one from Kirkland Signature is exceptional. Each box contains 18 bars which means members only pay 69 cents per bar.

• Price: $11.69
• Comparable to: Jif

Organic peanut butter can be pricey, but savvy shoppers know there’s a great value in the Kirkland Signature brand. A two-count package comes out to spending $5.85 per 28-ounce jar. Similar peanut butter from Target’s Good & Gather brand retail for $8.79 per jar.

• Price: $19.99
• Comparable to: Levi’s

Take advantage of Kirkland Signature’s affordable apparel! Loyal Costco members love the men’s stretch jeans because they’re so comfortable and cheaper than brands like Levi’s and Wrangler.

• Price: $17.01
• Comparable to: Starbucks double-smoked bacon, cheddar and egg sandwich

Do these applewood smoked bacon, egg and cheese breakfast sandwiches look familiar to you? They’re the Kirkland answer to one of the most popular breakfast sandwiches at Starbucks. 

And not surprisingly, it’s cheaper to buy an eight-count box from Costco and enjoy it over time than it would be to grab a one-off sandwich from Starbucks. Per sandwich, you’re only paying $2.13.

• Price: $9.64 (regularly $12.64)
• Comparable to: Claritin

Name-brand antihistamines will always be more expensive than in-house brands and contain far fewer tablets. 

Now through Feb. 22, Costco members save $3 on their purchase of AllerClear tablets and receive a whopping 365 capsules in every bottle. Plus, you can use your FSA or HSA to pay for this purchase.

• Price: $20.42
• Comparable to: Rana

Costco members get an incredible amount of bang for their buck shopping for Kirkland Signature Italian sausage and beef lasagna. 

Three generous pounds worth of pre-made lasagna come in each two-count package, costing about $10.21 per tray. That’s the typical price of one family size lasagna at the supermarket. Keep a set on standby in the freezer for easy and filling dinners everyone will love.

Editor’s note: Prices and availability are accurate as of Jan. 29, 2026, and are subject to change.