Ally Customers Now Get Access to More Than 100 Commission-Free ETFs

You could save money on your investments — if you're with Ally.
  • Ally Financial announced a new set of commission-free ETFs.
  • The offering is a collaboration between Ally Invest and WisdomTree.
  • The ETFs include a full range of ETF types to enable customers to diversify portfolios and invest smarter.

Ally Invest, Ally Bank’s brokerage and wealth management division, announced on Aug. 27, 2018, that its customers can access a unique set of over 100 commission-free exchange-traded funds (ETFs) that are now available on its online trading platform. This access is designed to enable them to further diversify their portfolios and save money on strategic ETF investing.

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“ETFs are investment funds traded on stock exchanges, much like stocks, that appeal to all types of investors — from passive investors who want to diversify their portfolios to more active investors who are looking to use sector or specialty funds to gain more exposure to a particular segment of the market,” said David Dusseault, executive director of Ally Invest, in a press release.

Ally Invest lets customers access all WisdomTree Investments, Inc., ETFs with no commission fee, which means they’re saving money as they invest. WisdomTree, known for fundamentally weighted ETFs and active ETFs, offers the following ETF types:

“Ally and WisdomTree share a similar philosophy of using innovation to deliver the very best value for investors,” said Kurt MacAlpine, WisdomTree executive vice president, in the same press release. “Particularly in today’s investing climate, we believe investors shouldn’t have to choose between cost efficiency and performance potential.”

Ally also offers access to more than 30 iShares ETFs from BlackRock to help investors diversify further. These encompass socially responsible funds that include companies engaged in:

  • Social justice
  • Environmental sustainability
  • Alternative energy and clean technology

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The commission-free ETFs are available now. Additionally, Ally Invest will be launching free educational tools for strategic ETF trading in the coming months.

Ally Financial has grown from an online bank to a digital financial services company with $171 billion in assets. Ally Invest was named one of the best ETF brokers by GOBankingRates, and Ally Bank has been named GOBankingRates’ Best Online Bank several years in a row.

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