Dominion Sues ‘MyPillow Guy’ Mike Lindell for $1.3 Billion Over False Election Claims

Mandatory Credit: Photo by Jim Mone/AP/Shutterstock (9915903b)Mike Lindell, inventor and founder of My Pillow, gives a thumbs up before a rally address by President Donald Trump, in Rochester, MinnElection 2018 Trump, Rochester, USA - 04 Oct 2018.
Jim Mone/AP/Shutterstock / Jim Mone/AP/Shutterstock

Dominion Voting Systems, which provided election tabulation technology services for the November elections, sued MyPillow’s CEO Michael Lindell today for defamation.

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The complaint, filed in the U.S. District Court for the District of Columbia, is seeking over $1.3 billion in damages.

“Despite repeated warnings and efforts to share the facts with him, Mr. Lindell has continued to maliciously spread false claims about Dominion, each time giving empty assurances that he would come forward with overwhelming proof,” Dominion CEO John Poulos said in a statement. “These claims have caused irreparable harm to Dominion’s good reputation and threatened the safety of our employees and customers. Moreover, Mr. Lindell’s lies have undermined trust in American democracy and tarnished the hard work of local election officials.”

Poulos added that, “no amount of money can repair the damage that’s been done by these lies,” which he says are are easily disproved. “Hundreds of documented audits and recounts have proven that Dominion machines accurately counted votes. We look forward to proving these facts in a court of law,” he said in the statement.

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According to the court papers, “after hitting the jackpot with Donald Trump’s endorsement for MyPillow and after a million-dollar bet on Fox News ads had paid out handsome returns, Michael Lindell exploited another chance to boost sales: marketing MyPillow to people who would tune in and attend rallies to hear Lindell tell the “Big Lie” that Dominion had stolen the 2020 election.”

The suit alleges that while Lindell knew there was no real evidence supporting his claims, he is a “talented salesman and former professional card counter,” and he sells the lie to this day because the lie sells pillows.

“MyPillow’s defamatory marketing campaign — with promo codes like “FightforTrump,” “45,” “Proof,” and “QAnon” — has increased MyPillow sales by 30-40% and continues duping people into redirecting their election-lie outrage into pillow purchases,” according to the court papers.

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In addition, Dominion says that Lindell promoted MyPillow’s sponsorship of the “March for Trump” bus tour on Twitter and helped disseminate “the Big Lie that the election had been stolen” by speaking at rallies and “telling a fable that there were ‘algorithms’ in Dominion machines programmed to steal votes from Trump and that the fraud was discovered in an ‘election night miracle’ when Trump’s lead was so great that it broke the algorithms.”

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The suit says that instead of retracting his lies, “Lindell — a multimillionaire with a nearly unlimited ability to broadcast his preferred messages on conservative media — whined that he was being “censored” and “attacked” and produced a “docu-movie” featuring shady characters and fake documents sourced from dark corners of the internet.”

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Dominion says it is bringing this action “to vindicate the company’s rights, to recover damages, to seek a narrowly tailored injunction, to stand up for itself and its employees, and to stop Lindell and MyPillow from further profiting at Dominion’s expense,” according to the court papers.

Dominion previously sued Trump lawyers Sidney Powell and Rudy Giuliani for $1.3 billion each for defamation.

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About the Author

Yaël Bizouati-Kennedy is a full-time financial journalist and has written for several publications, including Dow Jones, The Financial Times Group, Bloomberg and Business Insider. She also worked as a vice president/senior content writer for major NYC-based financial companies, including New York Life and MSCI. Yaël is now freelancing and most recently, she co-authored  the book “Blockchain for Medical Research: Accelerating Trust in Healthcare,” with Dr. Sean Manion. (CRC Press, April 2020) She holds two master’s degrees, including one in Journalism from New York University and one in Russian Studies from Université Toulouse-Jean Jaurès, France.
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