Google Acquires Fitbit, But Is the Deal in Step With Antitrust Laws?


In a deal first announced in November 2019, Google (NASDAQ: GOOGL) has acquired fitness wearable manufacturer Fitbit (NYSE: FIT). Both companies emphasized that the acquisition would not affect the operation of the device’s apps on either the iOS or Android platform. It would also not affect the operation of third-party fitness trackers on the Android platform, which has been owned by Google since 2005.

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Google Senior Vice President, Devices & Services Rick Osterloh emphasized in a statement, “This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy.”

Google worked with regulators to confirm that Fitbit user’s health and wellness data won’t be used for Google ads, and that the data would be separated from Google ads data. Fitbit data would include GPS and health data. As part of the agreement, users would also be able to opt out of having their health and wellness data shared with other Google services.

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In an email sent to Fitbit users the night of the deal, Fitbit CEO, President and Co-Founder James Park wrote, “The trust of our users will continue to be paramount, and we will maintain strong data privacy and security protections, giving you control of your data and staying transparent about what we collect and why.”

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However, upon seeing Google’s announcement, the U.S. Department of Justice released a statement noting that “the Antitrust Division’s investigation of Google’s acquisition of Fitbit remains ongoing.”

According to Verge, Google issued an additional statement noting that the big tech firm had complied with the DOJ’s extensive review over the past 14 months. Google adhered to the waiting period and, upon hearing no objections from the DOJ, proceeded with the acquisition.

“We are confident this deal will increase competition in the highly crowded wearables market, and we’ve made commitments that we plan to implement globally,” Google stated.

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About the Author

Dawn Allcot is a full-time freelance writer and content marketing specialist who geeks out about finance, e-commerce, technology, and real estate. Her lengthy list of publishing credits include Bankrate, Lending Tree, and Chase Bank. She is the founder and owner of, a travel, technology, and entertainment website. She lives on Long Island, New York, with a veritable menagerie that includes 2 cats, a rambunctious kitten, and three lizards of varying sizes and personalities – plus her two kids and husband. Find her on Twitter, @DawnAllcot.
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