HBO Max Is Launching for Subscribers on Amazon Fire
Six months after its launch, HBO Max is coming to Amazon Fire TV and Fire tablets. The HBO app will automatically update to HBO Max, allowing subscribers to access it on their Fire devices. No updating of usernames or other credentials are required if you have the app. New customers can also sign up for HBO Max directly within the app. The rollout begins on Tuesday.
Previously HBO customers could only access HBO Now — WarnerMedia’s outdated streaming service — using Amazon devices.
“Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love,” Tony Goncalves, head of sales and distribution for WarnerMedia, said in a press release. “Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
This is certainly a positive development for HBO subscribers, but it’s not quite as comprehensive an advancement as many might have hoped. There’s still no way to access HBO Max using Roku, which as of September, has an estimated 43 million users, according to Statista. For Roku, HBO has just its eponymous app, which is limited to the content you’d find on the regular HBO network as opposed to the ever-expanding catalog you can tap into with HBO Max.
HBO Max costs $14.99 a month — quite a pretty penny during a recession, but for many households a worthwhile investment as the pandemic keeps theaters and live entertainment venues largely off limits. Additionally, movie studios like Warner Bros have begun to favor HBO Max for new movie releases that were originally meant for the silver screen.
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