96% of Americans Are Missing Out On Major Savings Using This Trick

Find out how you can achieve your financial goals faster.
96% of Americans Are Missing Out On Major Savings Using This Trick
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If you’re struggling to build your savings, you might not be investing your money in the right places. Bank products, such as savings accounts, certificates of deposit and money market accounts, offer safe places to stash your cash for shorter-term savings goals. But these accounts aren’t all created equal — some offer higher interest rates that can help you reach your savings goals faster. That’s why it’s important to learn the differences between them.

To find out how well Americans understand the best savings methods, GOBankingRates polled 1,001 adults about their savings goals, which savings methods they currently use and whether they know which bank products typically offer the highest rates of returns. Keep reading to see if you’re missing out on low-risk ways to grow your money faster.

Only 4% of Americans Know To Grow Their Wealth Using This Trick

GOBankingRates’ survey discovered that a staggering 96% of Americans aren’t taking advantage of an effective strategy to grow their wealth: building a certificate of deposit ladder. If you’re looking for a safe place to stash your money, you’ll get a higher rate of return with a CD than a savings account or money market account. You can maximize CD interest rates by creating a ladder of CDs.

Americans Aren't Taking Advantage of CD Ladders

CDs require you to deposit money into an account for a certain period of time — from one month to five years or more. The longer you’re willing to lock up your money in a CD, the higher the rate of return you’ll get. But, if you need the money before the CD matures, you’ll typically have to pay an early withdrawal penalty — unless you opt for a no-penalty CD, which allows you to withdraw your full balance before the term is up if you need it, with no risk of a penalty fee. By using a no-penalty CD, you can take advantage of guaranteed interest rates for a certain length of time, but you’ll still have the flexibility to access your money early, should you need it.

To further allow yourself to access higher interest rates offered by longer-term CDs without locking up your money for years, building a CD ladder is one option. “A ladder of CDs means that numerous accounts are put in place to mature in a sequence over time,” said Neil Stanley, CEO and founder of The CorePoint, which helps banks and credit unions price and sell time deposits. “This produces the yields associated with longer-term savings while still providing frequent access to cash as the series of maturities occurs.”

Survey Question: Are you currently using any of the following savings methods? Select all that apply.

Answer ChoicePercentage of Respondents
Put money into a savings account reserved for specific goals (e.g. travel, emergencies)16.6%
Invest in the stock market (including via a retirement account)10.3%
Put money into a high-yield savings account7%
Put money into a money market account6.6%
Increase savings contributions with each raise or salary increase5.4%
Use a well-known budgeting rule of the thumb (e.g. 50/30/20 budgeting rule )4.9%
Build a CD (certificate of deposit) ladder3.6%
None of the above64.6%
Other3.3%

Not only are Americans not taking advantage of CD ladders, but most also aren’t saving money using other common strategies, GOBankingRates’ survey found. Less than one-fifth of Americans said they put money in a savings account reserved for specific goals; approximately 7% of respondents said they’re using a high-yield savings account or money market account. Only 10% said they’re investing in the stock market, which can be one of the fastest ways to grow your money. And, worst of all, nearly 65% of respondents aren’t using any of the savings methods listed in the survey.

Generation Xers ages 45 to 54 were the most likely to forgo savings strategies, with 71% of respondents in this age group not using any of the savings methods listed in GOBankingRates’ survey. In contrast, millennials ages 25 to 34 were the most likely to have some form of savings.

But if you want something that allows for easier access to your money than a CD ladder might, a no-penalty CD is worth checking out.

Check Out: Types of CD Investment Strategies

Why It’s Smart To Open a No-Penalty CD Account

Using a no-penalty CD to save and grow your money can be helpful for many cases like emergencies, vacations and big life moments like a wedding. With this type of CD, you’ll lock in a guaranteed high interest rate and get the financial freedom that other savings vehicles don’t offer.

For example, let’s say you’re building an emergency fund, and you’ll need access to that money if an unexpected expense arises. If your money is located in an easy-to-access savings account — like a regular savings account — you might be tempted to withdraw that cash for things other than emergencies. And compared to a no-penalty CD, your money won’t grow as fast in a regular savings account where the savings rate can often be less than 1.00% APY. Traditional CDs often have higher rates than regular savings accounts, but you’ll likely be charged a fee if you withdraw your money before the CD’s term is up.

No-penalty CDs, however, offer a nice alternative for your emergency fund compared to both regular savings accounts and traditional CDs. These no-penalty CDs provide higher yields — some are as high as 2.35% APY — and you can put your money away for a certain time period without the fear of a fee should you cash the money out before your no-penalty CD term is up. This way, if you can’t predict when and how much money you’ll need in future situations, you will still be able to earn interest and remove your money from the account when you need it.

Survey Question: How often do you withdraw money for your primary savings account (including any traditional savings, money market, CD or checking accounts)?

Answer ChoicePercentage of Respondents
Never25.8%
Rarely, only for emergencies21%
Annually2%
Monthly16.2%
Weekly9.8%
Daily1.7%
I don’t have a savings account23.6%

Luckily, GOBankingRates’ survey found that nearly half of Americans aren’t raiding their savings accounts on a regular basis. Nearly 26% of respondents said they never withdraw money from their primary savings account, and 21% said they only make withdrawals in emergencies.

However, nearly one-third of respondents do tap their savings somewhat regularly. 2% said they make annual withdrawals from their savings account. About 16% said they withdraw from their savings on a monthly basis, close to 10% said they make weekly withdrawals and nearly 2% said they withdraw from their savings every day. This is why using a no-penalty CD makes sense for many people. You will earn interest on your money, but you’ll still be able to remove the money when you need it.

“By accepting a higher-yielding contract and understanding the consequences of needing to get some cash out if necessary, you can often ‘have your cake and eat it too,'” Stanley said. “The wise saver weighs their options today and in the future and follows a disciplined strategy knowing what a deviation from the original plan might cost.”

Find Out: 16 Unusual Money Moves That Could Set You Up for Life

The Majority Don’t Understand Where To Find the Best Interest Rates

The survey found that Americans might not be growing their wealth effectively due to one simple reason: 55% of respondents said they don’t know which bank products typically have the highest interest rates. On top of that, a majority of respondents don’t have higher-yielding accounts such as savings accounts, CDs or money market accounts.

Which Banking Product Typically Has the Highest Interest Rate?

However, among the respondents who claimed to know where to find the best interest rates, the most common response — and the correct one — was a certificate of deposit. On average, CD rates are higher than interest checking and savings account rates. Even better, the best CD rates can be three to four times higher than the national average rate of 0.66% for 12-month CDs. For example, you can get a no-penalty CD with an annual percentage yield as high as 2.35% — meaning you can take advantage of top CD rates without paying a penalty when you need to withdraw your money.

Other Saving Alternative: What is a Savings Bond?

Survey Question: Do you have money in any of the following types of bank accounts?

RespondentsMost Popular Answer ChoiceLeast Popular Answer Choice
Ages 18-2452% selected “checking account”2% selected “money market account”
Ages 25-3451.1% selected “checking account”6.7% selected “money market account”
Ages 35-4463.9% selected “checking account”4.7% selected “certificate of deposit”
Ages 45-5457.7% selected “checking account”3.1% selected “certificate of deposit”
Ages 55-6461.4% selected “checking account”1.4% selected “certificate of deposit”
Ages 65+76.3% selected “checking account”4.7% selected “certificate of deposit”
Female60.9% selected “checking account”4.1% selected “certificate of deposit”
Male64.1% selected “checking account”3.7% selected “certificate of deposit”

The survey found that millennials ages 25 to 34 were the least likely to know which banking products typically have higher interest rates. Additionally, this age group, as well as members of Generation Z ages 18 to 24, had higher percentages of respondents without any type of bank account at 39% and 41%, respectively.

Women were more likely than men to be without a bank account and say that they didn’t know which banking products offer higher interest rates. However, women were also slightly more likely than men to have a CD account.

Americans Can Reach Savings Goals Faster With the Right Strategy

GOBankingRates’ survey found that Americans are saving for a variety of things, particularly for emergencies and retirement. The third-most common thing that respondents are saving for is a vacation.

What Are Americans Currently Saving For?

When asked how long it’ll take to reach their savings goals, respondents were most likely to answer 15 months or more, with more than one-third choosing this time frame. Less than 12% of respondents estimated that only six months or fewer are needed.

Adults 65 and older were the most likely to think that achieving their savings goals will take 15 months or longer, with 40% of respondents in this age group selecting that response. And, women were more likely than men to think it’ll take 15 months or longer — 40% versus 32%, respectively.

Survey Question: By your best estimate, how much longer will it take for you to reach your savings goal?

Answer ChoicePercentage of Respondents
Less than 1 month3.6%
1-3 months2.8%
4-6 months5.4%
7-10 months3.9%
11-14 months5.7%
15 months or more36.1%
I don’t have a savings goal42.6%

Americans might be able to reach their financial goals faster by choosing banking products with higher interest rates. “You see a lot of people who have left their funds in low-yielding savings instead of accepting a higher yielding term contract,” Stanley said. “The problem with that is every day that passes, they forego potential earnings.”

For example, if you had $1,000 in a savings account with the national average APY of 0.10%, your balance would grow by just $1 over one year. However, if you invested $1,000 in a no-penalty CD with a 2.35% APY, your balance would grow to $1,023.50 over one year, which is $22.50 more than in a standard savings account — and, you would be able to withdraw your balance with no questions asked. A $5,000 investment in a five-year CD with a 3% APY would grow by $796, whereas the same investment in a savings account with a 0.10% APY would grow by only $25 over five years.

Click through to read more about how women can keep their money safe.

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Methodology: This survey was commissioned by GOBankingRates.com and conducted by Survata, an independent research firm in San Francisco. Survata polled 1,001 online respondents between May 24, 2019, and May 28, 2019. Respondents were reached across the Survata publisher network, where they take a survey to unlock premium content, like articles and e-books. Respondents received no cash compensation for their participation. Survey respondents were asked six questions: 1) Do you have money in any of the following types of bank accounts? Select all that apply; 2) Which one of the following banking products do you think typically has the highest interest rate? 3) Are you currently using any of the following savings methods? Select all that apply; 4) How often do you withdraw money for your primary savings account (including any traditional savings, money market, CD or checking accounts)? 5) What are you currently saving for? Select all that apply; 6) By your best estimate, how much longer will it take for you to reach your savings goal? Respondents were not subjected to a screener question. More information on Survata’s methodology can be found at Survata.com.