Walmart Will Not Compete With Amazon Prime Day, Adds More Rollbacks and Clearance Instead

Salinas, United States - April 8, 2014: Walmart store exterior.
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Walmart will not hold its mega sale competing event to Amazon’s Prime Day this year.

See: Amazon Prime Day Starts July 12 — Here Are 5 Ways To Prepare and Save Money
Find: 9 Items To Stock Up on From Walmart This Summer

CBNC reports that while the big box retailer is not dedicating a pure sales event, clearance signs are abundant throughout stores and Rollbacks, Walmart’s 90-day price cuts, have amassed on the site. Everything from bicycles to air fryers and in between is on sale.

“You go in stores now, it’s almost like Prime Day in some of these categories,” Rupesh Parikh, a senior analyst for Oppenheimer & Co. told CNBC.

Retailers are suffering from post-pandemic excess inventory, the volume of which has increased by fears of recession and inflation, both of which are dampening consumer spending.

These companies include Target, which said in June that it was overstocked and in turn, lowered its financial guidance. Like Walmart, Target is planning, “additional markdowns, removing excess inventory and canceling orders,” according to a press release at the time. Target will, however, still be going up against Prime Day.

Make Your Money Work for You

See: Get Amazon Prime Free (or at a Discount) Ahead of Prime Day — Here Are 6 Ways To Do It
Find:7 Ways To Save 50% Shopping at Target

Amazon’s Prime Day will be on July 12 and 13 and a slew of other retailers are still going ahead with their own overlapping sales events. Target is hosting Deals Days July 11-13, Best Buy is having a Black Friday in July Sale also July 11-13, while Macy’s Black Friday in July is July 6-11.

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About the Author

Yaël Bizouati-Kennedy is a full-time financial journalist and has written for several publications, including Dow Jones, The Financial Times Group, Bloomberg and Business Insider. She also worked as a vice president/senior content writer for major NYC-based financial companies, including New York Life and MSCI. Yaël is now freelancing and most recently, she co-authored  the book “Blockchain for Medical Research: Accelerating Trust in Healthcare,” with Dr. Sean Manion. (CRC Press, April 2020) She holds two master’s degrees, including one in Journalism from New York University and one in Russian Studies from Université Toulouse-Jean Jaurès, France.

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