Amazon Prime Day’s $11 Billion in Sales Surpass Previous Record

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Amazon’s mega-sale reached new levels this year. According to a new report, the 48-hour Prime Day event surpassed $11 billion in sales, passing record highs of e-commerce spending on Cyber Monday last year, reports CNBC. Cyber Monday sales last year amounted to $10.9 billion.

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The $11 billion in sales Monday and Tuesday represented 6.1% growth compared to last year’s October Prime Day event, according to an index tracked by Adobe Analytics and as reported by CNBC. Adobe said sales amounted to $5.6 billion on Monday and $5.4 billion on the second day. In a statement released by Amazon, the company announced that Prime members purchased more than 250 million items worldwide and saved more than any previous Prime Day.

It was also a big year for small and medium-sized businesses. During the two weeks leading up to the Prime Day event, Amazon stated that customers spent $1.9 billion on small business products during the Spend $10, Get $10 promotion period — more than a 100% year-over-year increase compared to the Prime Day October 2020 promotion.

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“There’s a pent up demand for online shopping as consumers look forward to a return to normalcy,” said Taylor Schreiner, director of Adobe Digital insights and as reported by CNBC. “The halo effect of Prime Day also played a significant role, giving both large and small online retailers significant revenue lifts.”

CNBC added that retailers that bring in more than $1 billion in revenue each year reported a 29% increase in e-commerce sales during Prime Day when compared to a typical day in June, according to Adobe. Smaller retailers saw a 21% increase.

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Better deals are expected to come later this year with bargains across all retail categories.

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Last updated: June 23, 2021

About the Author

Josephine Nesbit is a freelance writer specializing in real estate and personal finance. She grew up in New England but is now based out of Ohio where she attended The Ohio State University and lives with her two toddlers and fiancé. Her work has appeared in print and online publications such as Fox Business and Scotsman Guide.

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