Hidden Gems: 9 Big Jewelry Sales in February at Stores You’ve Probably Never Heard Of
Written by
Nicole Spector
Edited by
Jasmine Browley
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Many major retailers are now advertising their hot Valentine’s Day deals. The usual players are all in action: Macy’s, Nordstrom and Zales among many others. We’re not knocking these retailers — you can find some great pieces that fall within your budget at each of the stores.
But sometimes, it helps to expand your horizons and check out lesser-known brands that are up against these behemoth retailers. Let’s check out nine big jewelry sales currently at stores you may have never heard of but are worth your time if you want to make this Valentine’s Day both frugal and fancy.
Oak and Luna
Oak and Luna specializes in customized fine jewelry, and right now, it’s having a winter sale. One of the standout deals is the Hidden Message Engraved Necklace — Rose Gold Vermeil, which is on sale for $105, marked down from $140.
Flaire & Co.
Currently, the site’s entire sale collection is 35% off. That means items like the Green Rectangle Sterling Huggies Earrings in Gold (which has all 5-star reviews among 54 reviewers) are only $15.
Blue Nile
Blue Nile, an online jewelry retailer founded in 1999, is running a sale that is quite impressive. Select pieces are up to 50% off. For example, the Four Prong Round Brilliant Lab Grown Diamond Stud Earrings in 14-karat White Gold are marked down to $205 from $410.
Star Wars Fine Jewelry by Renaissance Global
The ‘Star Wars’ franchise doesn’t conjure up images of fine jewelry. However, it has inspired a line of jewelry called ‘Star Wars,’ which Renaissance Global, an Indian jewelry manufacturer, powers. If your sweetheart is a fan of the films or books, they’ll love these unique pieces. You can now find many items up to 40% off as part of its Valentine’s Day sale. The highly dramatic Darth Maul™ Women’s Ring in Black Rhodium over Sterling Silver and Red Enamel is on sale for $180, marked down from $300.
Angara
In ancient Sanskrit, Angara means “the fire within,” and that’s the sort of spirit this brand of the same name is trying to invoke with its radiant gems. Angara is having a Valentine’s Day sale featuring 10% off over 200 pieces. The dainty Bezel-Set Round Garnet Solitaire Pendant is a great pick for Valentine’s Day (we love the deep red garnet stone), and it’s part of the 10% off sale, going for as low as $119.
Zynnia Collective
Founded in 2022, Zynnia Collective looks to infuse passion, artistry and culture into its pieces. The site is currently running a 25% off site-wide sale. Among its many striking sale items is the delicate Slim Herringbone Chain Necklace, priced at $57, down from $76. It comes in gold or silver.
Bauble Bar
The name Bauble Bar gives off a fun and bold vibe, and the products reflect it well. Some quirky yet elegant pieces are on sale right now, including the Brielle Bracelet, which comes in several colors and is on sale for $35, marked down from $58.
Aurate
Another great contender for fine jewelry at great prices is Aurate. This NYC-based jewelry brand has a dazzling collection of pieces, such as the dainty and long Herringbone Bow Earrings, which are on sale for $119, marked down from $170.
Ink + Alloy
People who are into funky pieces that emphasize beads and colors will dig Ink + Alloy, a women-owned accessory brand. Its sale items are budget-friendly. Consider the Red Glass Bead Hoop Post Earrings, marked down from $30 to $14.
Editor’s note: Pricing is accurate as of Feb. 9, 2025. Prices and availability are subject to change.
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