It seems social media is here to stay, and the numbers don’t lie — as of May of 2017, it is estimated that individuals spend more than two hours a day on social media and internet users have twice as many social media accounts as they did just five years prior, according to GlobalWebIndex, a digital marketing company.
Banks and credit unions have definitely taken notice and begun using Facebook, Twitter, Instagram and Snapchat accounts to interact with their customers. Check out this list of best banks and credit unions to follow on social media and stay on top of what you need to know — but remember, don’t spend too much time online, because social media could end up hurting you financially.
Banks and Credit Unions You Should Follow on Social Media
If you want to take advantage of the best bank promotions available now, the best way to stay in the know is the follow financial institutions online on Twitter and other social media channels. First, follow any banks or credit unions you currently bank with so you can quickly reach to a customer service representative if need be. Then, follow any banks or credit unions you’re considering joining so you’ll be the first to know if interest rates rise.
Here are the best banks and credit unions to follow on social media:
When it comes to banks using social media, PNC Bank is at the top of the list. Follow this company — it was listed as a Fortune 200 company in 2016 and earned a place among Fortune magazine’s “World’s Most Admired Companies” in 2017.
PNC uses a separate Twitter account with the handle @PNCBank_Help to address customer service issues in a timely manner. If you’re having trouble accessing your account or have a customer service issue you want to resolved fast, send them a tweet. Make sure you keep an eye out for the occasional contest or freebie giveaway. PNC is active on the following social media platforms:
- Facebook: 278,676 followers
- Twitter: 19,900 followers
- YouTube: 2,704 subscribers
- LinkedIn: 120,389 followers
- Pinterest: 1,282 followers
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Navy Federal Credit Union
With more than 7 million members who saved $60 million by end of 2017’s second quarter, it isn’t hard to see why you should be following the Navy Federal Credit Union. In addition to plenty of budgeting and planning tips, you’ll find special promotions on Navy Federal’s Facebook page, like back-to-school bonuses.
NFCU claims it’s “very responsive” to all customer service messages accountholders post on Facebook. The credit union offers social media banking through the following channels:
- Facebook: 1,085,186 followers
- Twitter: 75,6000 followers
- YouTube: 2,035 subscribers
- LinkedIn: 37,993 followers
- Instagram: 21,100 followers
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Out of the banks on social media, Morgan Stanley has the biggest focus on giving back — which makes it a must-follow. Its employees have put in more 1.67 million volunteer hours so far in an effort to strengthen 542 cities in 42 countries, according to Morgan Stanley.
Although the company doesn’t provide customer service through its social media accounts, it has a “Contact Us” form on its website that customers can use to report issues. Here’s where you can follow the company’s social media presence:
- Facebook: 44,625 followers
- Twitter: 437,000 followers
- LinkedIn: 607,778 followers
- YouTube: 4,436 subscribers
- Instagram: 17,400 followers
Travis Credit Union
Travis Credit Union reported assets of $2.7 billion in 2016 and was named one of 2017’s top 200 healthiest credit unions in America by DepositAccounts, a company dedicated to researching bank and credit union accounts. Follow Travis Credit Union on social media to keep up with its current promotions — of the banks on Facebook, Travis Credit Union has the most contests, giveaways and special deals.
Travis Credit Union’s customer service team is also one of the best on social media, and the financial institution states it replies to messages within an hour. Check out how many social media followers Travis Credit Union has:
- Facebook: 15,771 followers
- Twitter: 1,382 followers
- LinkedIn: 1,638 followers
- YouTube: 113 subscribers
- Pinterest: 313 followers
- Instagram: 500 followers
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Whether you’re a current Capital One customer or you just like being informed about up-and-coming banks, you’ll want to follow this company on social media. In 2017, Capital One received a ranking of 100 on the Fortune 500 scale — a rise in its ranking of 112 in 2016.
Capital One has an impressive $357 billion in assets in 2017 — so far — and it’s most active in the social media arena on Facebook. You’ll find opportunities to enter sweepstakes and even get tickets before they go on sale to the public.
In addition, all customer service messages are addressed within an hour, according to Capital One. Check out the company’s social media presence:
- Facebook: 4,001,923 followers
- Twitter: 157,000 followers
- YouTube: 20,557 subscribers
- LinkedIn: 295,650 followers
- Instagram: 26,800 followers
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Langley Federal Credit Union
Follow Langley Federal Credit Union on social media to keep informed about its financial status and community involvement. The company reported $2.3 billion in assets and donated $400,000 to 80 charities by the end of 2016.
Questions and concerns are addressed by the credit union’s customer service team within a few hours, according to Langley. In addition, the company posts challenges that will help you meet your financial goals and possibly win a prize. It joins the banks on Instagram, as well as the following social media accounts:
- Facebook:19,995 followers
- Twitter: 914 followers
- Instagram: 151 followers
- LinkedIn: 874 followers
- YouTube: 14 subscribers
First Republic Bank
Forbes listed First Republic, with $73.3 billion in assets at the end of 2016, as No. 6 — out of 100 — in its 2017 list of America’s largest banks, making it a good one to follow on social media. First Republic Bank doesn’t typically post about contests and promotions, but says it responds to customer service requests instantly on Facebook and provides valuable tips to help you meet important financial goals. First Republic posts on:
- Facebook: 69,407 followers
- Twitter: 37,300 followers
- LinkedIn: 26,229 followers
- Instagram: 998 followers
The information cited in this article including rates, bank assets, number of followers and more are accurate as of Aug. 5, 2017. All figures and rates are subject to change at the financial institutions’ discretion. GOBankingRates is a personal finance and consumer interest rate website owned by ConsumerTrack, Inc., an online marketing company serving top-tier banks, credit unions, and other financial services organizations. Some companies mentioned in this article might be clients of ConsumerTrack, Inc., which serves more than 100 national, local and online financial institutions. Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone and have not been reviewed, approved, or otherwise endorsed by the companies included in the article.