Betterment vs. Wealthfront: Which Is Better for You?

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It can help to have a service that guides your portfolio choices when investing. Betterment and Wealthfront are two popular investing advisement services — but which is better?

Here’s what you need to know about Betterment vs. Wealthfront to invest.

Betterment vs. Wealthfront: Advanced Features

When it comes to features, both Betterment and Wealthfront are impressive. But each service has a few differences in what they offer.

If you want to leverage more options, Wealthfront will cater to your needs. But some investors need additional guidance and assistance from human advisors. 

Wealthfront is exclusively digital, while Betterment also has a human advisor option at an additional fee. Here are the notable features of both services. 

Wealthfront

  • Risk Parity: Wealthfront builds a hypothetical risk parity strategy for its clients in two steps. First, it curates a portfolio balancing the constituent asset classes’ risk contributions. Second, it applies leverage to get volatility to a target level.
  • Tax-Loss Harvesting: Wealthfront’s tax-loss harvesting methodology takes advantage of investments with a decline in value by selling these investments below their purchasing price to generate a tax loss.
  • College Savings: Wealthfront offers a 529 college savings account, with plans to offer custodial/UGMA accounts in the future. 
  • Socially Responsible Investing: Wealthfront offers a diversified, automated and fully managed portfolio designed to provide risk-adjusted returns like that of classic portfolios through socially responsible investing.
  • Portfolio Line of Credit: With Wealthfront, it takes under a minute to request cash through the app and get it in just one business day. Since your diversified investment portfolio secures the line of credit, the rates remain low, from 3.15% to 4.40%. It’s possible to borrow up to 30% from your account if you ever need the funds.
  • Brokerage Account: Wealthfront offers an interest-bearing brokerage account with checking account features like a debit card, ATM access and the ability to pay bills from the account. It offers instant transfers to your investing portfolio, is FDIC-insured and has no fees.
Building Wealth

Betterment

  • Socially Responsible Investing: Betterment helps you invest in companies working towards gender diversity and minority empowerment. Invest in ETFs that comprise ESG elements, including ethical labor management, lower carbon emissions and greater board diversity.
  • Retirement Savings: Betterment estimates the total money you need to save for retirement. Users can connect external accounts, make required adjustments and determine which accounts they need to prioritize. 
  • BlackRock Target Income: It’s a bond-only strategy that helps investors avoid the stock market’s volatility by leveraging bond income instead of market returns. 
  • Human Advisor: Betterment’s Premium investing plan offers you in-depth advice from the company’s team of CFP professionals. Users get unlimited emails and calls with CFP professionals to discuss their more in-depth financial needs. 
  • Cash Accounts: Betterment offers separate accounts for checking and savings. The Checking Account offers a debit card and rewards, while the Cash Reserve account has a variable interest rate.

Betterment vs. Wealthfront: How To Get Started

Both Wealthfront and Betterment offer a diversified ETFs portfolio with different asset classes. Getting started on both platforms is quite simple and takes under five minutes.

Wealthfront asks you a few questions about your risk tolerance and how long you want the investment plan to be. The service shows you the exact portfolio before funding your account. Wealthfront also lets users add or remove certain ETFs from their accounts. Moreover, investors can choose different themes, like socially responsible investing and technology.

Building Wealth

Likewise, if investors don’t want to put their money in certain companies, they can create a restricted list to ensure those stocks don’t end up in your portfolio.

Meanwhile, Betterment uses the Modern Portfolio Theory to provide nine types of portfolios. Your options include:

General Investing

  • Goldman Sachs Smart Beta: The portfolio aims to outperform the financial market.
  • Innovative Technology: This portfolio is comprised of tech companies with high growth potential — at a higher risk.
  • Betterment Core: This recommended portfolio has low-cost and tax-efficient ETFs.

Socially Responsible Investing

  • Social Impact: This portfolio comprises ETFs that support workplace diversity and minorities.
  • Climate Impact: This has ETFs that are focused on lowering carbon emissions and caring for the planet.
  • Broad Impact: This balance-focused portfolio comprises ETFs with a high environmental, social, governance or ESG rating.

All Cash or All Bond

  • BlackRock ETFs: These ETFs make up an all-bond portfolio focused on income building. 
  • Betterment Cash: This cash-exclusive portfolio option comes with a variable interest rate of %.

Other Investing Options

Flexible Portfolio: Users can weigh this portfolio based on their preferences, although it’s constructed using the asset classes of a standard portfolio. 

It’s easy to get started — you just need to create an account by entering your email and choosing a password. After that, the website asks you for your legal first and last name. You also have to enter your phone number since Betterment uses it for two-factor authentication. 

Betterment vs. Wealthfront: Tax Strategy

Betterment offers the following tax strategies: 

  • Charitable giving tool
  • Tax impact preview
  • Tax-coordinated portfolio
  • Tax-loss harvesting 

Meanwhile, Wealthfront offers the following tax strategies: 

  • Tax-Loss harvesting applied daily on all taxable accounts free of charge
  • Tax-Loss harvesting for TurboTax customers
  • Stock level tax-loss harvesting

Which One Is Better: Wealthfront or Betterment? 

Betterment is an ideal option for users with a low balance, who want to invest for retirement, who intend to remain hands-off or who need automatic rebalancing. If you want to use goal-oriented tools, Betterment works for you. Meanwhile, Wealthfront is more customizable, suitable for taxable accounts and helps college students manage their savings plans for the long run.

Amber Barkley contributed to the reporting for this article.

Rates are subject to change; unless otherwise noted, rates are updated periodically. All other information on accounts is accurate as of June 7, 2022.

Editorial Note: This content is not provided by Betterment or Wealthfront. Any opinions, analyses, reviews, ratings or recommendations expressed in this article are those of the author alone and have not been reviewed, approved or otherwise endorsed by Betterment or Wealthfront.

About the Author

Scott Jeffries is a seasoned technology professional based in Florida. He writes on the topics of business, technology, digital marketing and personal finance. After earning his bachelor’s in Management Information Systems with a minor in Business, Scott spent 15 years working in technology. He's helped startups to Fortune 100 companies bring software products to life. When he's not writing or building software, Scott can be found reading or spending time outside with his kids.

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