Amazon Stock Price Prediction
Amazon (AMZN) is one of the most dominant companies in the world. Whether it’s consumer products or business services, almost everyone has interacted with an Amazon service at some point.
An investment 10 years ago would have produced multi-bagger returns — over six times in Amazon’s case. But what’s the current Amazon stock price prediction, and will it continue its dominant streak in the future?
Although Amazon needs no introduction, here is a quick breakdown of its core businesses and achievements:
- Amazon is the largest online retailer in the world by market capitalization.
- Amazon Prime Video is the second-largest streaming service in the world, with roughly 200 million subscribers.
- Amazon Web Services is the largest cloud infrastructure globally.
Along with this, Amazon has a foothold in multiple other industries through strategic acquisitions the company has made over the years. Some of the most notable businesses now owned by Amazon include:
- Whole Foods — Groceries
- Audible — Audiobooks
- Zappos — Apparel
- Twitch — Live entertainment streaming
- MGM — Content productions
- Blink — Home security
- Ring — Smart homes
- Comixology — Digital comics subscription service
Additionally, Amazon has announced its intentions to acquire the following:
- iRobot — Consumer robots and intelligent home innovation
- One Medical — Subscription-based consumer healthcare management
Is Amazon a Good Long-Term Investment?
Amazon stock rose sharply during the global COVID-19 pandemic but has since forfeited much of its gains due to uncertain market conditions. Even after a sharp midsummer rally, shares are still down over 47% in 2022.
In the company’s most recent earnings report, released on Oct. 27, Amazon reported earnings and revenues that were up compared to a year ago but fell below Wall Street’s expectations. According to CNBC, Refinitiv analysts expected $155.15 billion in sales for the fourth quarter. However, Amazon issued more cautious guidance for the fourth quarter, forecasting net sales of $140 billion to $148 billion, well below the analysts’ estimate. Amazon’s own estimate anticipates an unfavorable impact of 460 basis points (4.6%) due to foreign exchange rates, according to the earnings release.
Regardless of disappointing results in any given quarter, analysts and investors alike believe that Amazon shows a lot of promise for the long term.
The Bull Case for Amazon
The most powerful force behind Amazon’s success has been its ability to operate at scale to increase revenues and profit. One of the major ways it does this is by constant investment in research and development and identification of new market opportunities. Two major pathways that Amazon has targeted in recent years are the digitalization of shopping and telehealth.
Amazon Go and Amazon’s Just Walk Out technology have been developed for cashier-less payments. The self-checkout system market size alone is expected to reach over $10 billion by 2030, according to Global Market Insights.
Amazon Care has been a new avenue the company has explored in telehealth, another market separately estimated to be worth more than $787 billion by 2028, according to Grand View Research.
It’s also important to acknowledge the success of existing segments. Amazon Web Services, for example, grew another 27% year over year as of Q3 2022. Even its advertising segment grew to $9.55 billion versus the expected $9.48 billion, as CNBC reported, which is notable in light of weak ad numbers from fellow tech companies like Snap and Meta.
This is a primary wing of the Amazon model that makes up a significant portion of the company’s total revenue.
The Bear Case for Amazon
Amazon doesn’t necessarily face issues because of its business model — it has ample resources, nearly $35 billion in cash and a diversified portfolio of investments across sectors. The primary concern is macroeconomic conditions and their knock-on effects.
Less consumer spending and cost-cutting measures by businesses could harm overall revenues and profitability for the business. In addition, widespread inflation is affecting Amazon’s foreign exchange transactions.
Additionally, Amazon is being investigated by the Competition and Markets Authority in the U.K. concerning a claim that it uses unfair practices to drive consumers to its own products and those of merchants who use its order fulfillment service. EU regulators are also keeping a close eye on the tech behemoth, which could result in fines if they identify antitrust issues.
Downsides To Consider Before Investing In Amazon Stock
Not all of Amazon’s investments have been wise moves. Its recent investment in EV manufacturer Rivian proved to be a questionable bet, as Amazon recorded a $3.9 billion loss in Q2 2022 in relation to the purchase of its shares. By October, Amazon had lost a whopping $11.5 billion on its investment in Rivian in 2022 alone. However, Amazon’s third-quarter net income included a pretax valuation gain of $1.1 billion from its Rivian stock.
Ongoing inflation concerns, dampened consumer sentiment and retractions in spending all have the potential to affect Amazon’s core businesses. Despite the rapid growth of AWS, other segments haven’t performed quite as well.
Amazon reported a net loss in the first quarter of 2022, and one of the segments that saw declines was Amazon’s online stores. Costs to maintain these areas of the business have risen, and the worst may be to come as markets come to grips with the possibility of a recession. Even though results were gangbusters in Q2 2022, a full-blown recession would likely take some of the shine off those results.
Is Amazon a Buy, Hold or Sell?
Amazon has a consensus “buy” rating. Of 53 analysts polled by CNN Business, 41 have a “buy” rating, seven have an “outperform” rating, four have a “hold” rating and one recommends selling.
If inflation were to continue out of control and a severe recession were to take hold in America, Amazon would likely suffer in the short term. However, with Amazon’s long-term prospects still shining and the shares currently sitting in value territory, the stock could be a good buy for those with the right investment objectives and risk tolerance.
FAQThe answers to these frequently asked questions might help you determine whether Amazon stock is a good fit for your portfolio.
- Is Amazon stock expected to go up?
- Many, but not all, analysts expect Amazon to go up in the next 12 months. According to CNN Business, 47 analysts offering 12-month price forecasts had a median forecast of $135, a nearly 60% increase over the stock price on Dec. 19. The low forecast is $80, which would be a 5.5% decrease. The high prediction is $165, nearly 95% above the current price.
- What will Amazon stock be worth in 2023?
- If analysts' 12-month price targets are accurate, Amazon stock could be worth anywhere from $80 to $165 in December 2023.
- What will Amazon stock be worth in 2025?
- It's impossible to know for sure what stock prices might be several years out. However, Barron's reported that under the right conditions, Amazon stock could more than double over the next few years.
- Where will Amazon stock be in five years?
- Share prices will depend on many factors that can't be quantified years in advance, which makes five-year stock forecasts purely speculative. But Seeking Alpha, relying on an extensive set of assumptions, offered a midrange prediction in January that Amazon stock could soar to $5,530 in five years. The prediction was made prior to Amazon's 20-for-1 stock split. The equivalent price, adjusted for the split, is $276.50.
- What will Amazon be worth in 2030?
- Reliable sources of stock analysis have not issued predictions for 2030. However, Amazon is one of the world's largest companies. Its dominance in online retail and cloud infrastructure and strong positions in additional industries ranging from telehealth to robotics make it likely that the company will continue to thrive over the next decade and beyond.
Information is accurate as of Dec. 19, 2022.
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- Amazon. 2022. "Amazon.com Announces Third Quarter Results."
- CNBC. 2022. "Amazon stock sinks 13% on weak fourth-quarter guidance."
- Wirecutter. 2022. "How Amazon’s Acquisitions of iRobot and One Medical Could Affect Your Privacy."
- CNBC. 2022. "Amazon faces $1 billion class action lawsuit in the UK over alleged antitrust breach."
- Barron's. 2022. "Amazon Stock Has Gotten Crushed. There’s a Case It Could Double, or Even Triple, From Here."
- Seeking Alpha. 2022. "Where Amazon Stock Could Be In 5 Years."
- CNBC. 2022. "Amazon announces 20-for-1 stock split, $10 billion buyback."