Apple Releases Its Best, Most Expensive iPhones Ever

Here's are the full specs on the new iPhones and Apple Watch.
  • Apple announced a new trio of iPhones on Sept. 12, 2018.
  • The new iPhone XS is the latest offering from the tech giant, which hit a value of $1 trillion in August. 
  • Other products unveiled include the iPhone XR and the Apple Watch 4.

Anticipation has been building since the last iPhone release, and Apple CEO Tim Cook did not disappoint on Sept. 12, 2018, when he unveiled the company’s newest iPhones and other products. The announcements were made at the company’s annual event, held at the Steve Jobs Theater on the Apple campus in Cupertino, Calif., which showcased the latest phone offerings from the tech giant: the iPhone XS, iPhone XS Max and the iPhone XR.

The iPhone XS Max is the biggest, most expensive iPhone to date. Apple’s iPhone products have been referred to as the main source of its success, enabling the company to not only quadruple its stock value in the years since Cook took over but also reach an astounding $1 trillion market cap.

Related: Apple Stock History Timeline — The Path to $1 Trillion

Jeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products, in Cupertino, CalifApple Showcase, Cupertino, USA - 12 Sep 2018.
©Marcio Jose Sanchez/AP/REX/Shutterstock

Here are the specs of the new iPhones, some of Apple’s costliest and most anticipated products ever:

iPhone XS and the XS Max

The XS and XS Max will be available for pre-order on Sept. 14, 2018, at $999 and $1,099 respectively.

The new phones deliver a larger display, better graphics and much faster performance. They also include the following features:

  • Size: The XS is 5.8 inches while the XS Max is a sizeable 6.5 inches.
  • Colors: gold, silver and space gray
  • Liquid resistant up to 30 minutes in two meters of water
  • Dual-SIM support means you will be able to have two numbers on one phone
  • Longer battery life, up to a half hour longer than iPhone X for the XS, and 1.5 hours with the XS Max
  • Quicker facial recognition technology
  • Wider stereo sound
  • 3D touch pressure sensitive screen
  • iOS 12 software

Both phones come equipped with a 12-megapixel wide lens and a telephoto lens, whereas the front-facing camera uses a 7-megapixel lens. Moreover, the smartphones’ A12 bionic chip guarantees app performances up to 30 percent faster than previous iPhones.

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iPhone XR

The relatively more affordable of the new iPhones — at $749 — the iPhone XR will be available to pre-order on Oct. 16, 2018, and comes with the following features:

  • 6.1-inch LCD screen
  • Camera is also a 12-megapixel wide angle lens
  • Uses the same facial recognition software as the XS
  • Also uses the A12 bionic chip
  • Longer battery life, up to 1.5 hours longer than the iPhone 8 Plus
  • Haptic touch instead of 3D touch
  • iOS 12 software
Apple iPhone XS line up

Video: 5 Things You Could Buy Instead of Apple’s New Expensive iPhone

Apple Watch Series 4

Though perhaps received with less fanfare than the iPhones, the newest Apple Watch is also getting attention for its upgraded capabilities, including being able to take an electrocardiogram of its user’s heart. Prices begin at $399. Other features include:

  • Colors: gold, silver and space gray
  • 64-bit processor
  • 50 percent louder speaker for better voice command capabilities
  • Edge-to-edge display screen

Related: iPhone X and the Best Product Launches of the Past 10 Years

Sales figures on these new products will help determine how well Apple stock will do through the end of the year and whether it can hold on to its trillion-dollar market cap value or push past that in 2019.

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