- Uber is rolling out a new system of rewards and incentives for its fleet of drivers.
- The highest ranking drivers are eligible to receive rewards worth thousands of dollars, like free college tuition and free dent repair.
- Uber joins other major companies that now offer tuition reimbursement as a benefit.
Uber is moving its best drivers into the express lane of academic and professional advancement. The ride-sharing giant recently rolled out Uber Pro, a pilot program that offers top-rated drivers a myriad of incentives and rewards.
Uber drivers are now categorized and ranked for their service by four tiers: partner, gold, platinum or diamond. Drivers work their way up the tiers by improving their rating and cancellation rates. To achieve gold, platinum or diamond status, Uber drivers must maintain a rating of 4.85 or above and a cancellation rate at or below 4 percent for the quarter.
The higher the level, the greater the rewards, such as up to 6.5 percent cash back on fill-ups at Exxon and Mobil stations when you use the Uber Visa Debit Card, up to 25 percent off car maintenance, free 24/7 roadside assistance and, if you achieve diamond status, free dent repair for the inevitable fender bender.
Those possessing the two highest status rankings — platinum and diamond — will receive free college tuition for themselves or family members for an undergraduate degree or nondegree certifications like entrepreneurship or English language courses through the company’s partnership with Arizona State University’s online program. The flexibility of online courses affords Uber drivers the freedom to pursue a degree while still driving for Uber. The incentive could translate roughly into a $50,400 bonus — that’s the estimated cost for four years of tuition for non-Arizona residents using online courses.
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The program is currently available to drivers in eight U.S. markets: Seattle; Chicago; New Orleans; Phoenix; Orlando, Fla.; Tampa, Fla.; Denver and New Jersey.
Uber joins other major retailers and corporations like Walmart, Starbucks and Lowe’s that offer fully-funded tuition for college degrees or trade programs to employees.
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