Cable cutters now have another option for streaming content as Hulu announced a new live TV option Wednesday.
The media company is now offering a beta version of its Live TV for iOS/Android, Apple TV, Xbox One and Chromecast to start. The $39.99 bundle provides customers with more than 50 channels and 50 hours of cloud DVR space in addition to the entire Hulu library.
Some channels included in the Live TV option include ABC, NBC, FX, ESPN and CNN. Viewers can also boost their DVR storage to 200 hours or opt for “unlimited screens” for $15 each. Adding both options is just $20 total.
Hulu’s $39.99 service joins a competitive market of companies offering cord-cutting alternatives to a growing number of consumers getting rid of traditional cable:
- SlingTV offers packages that range from $20 to $85 per month.
- DirecTV Now has plans that range from $35 to $70 a month, but with no DVR option.
- PlayStation Vue requires customers to watch TV on a Sony console with options ranging from $35 to $65 a month.
- YouTube TV’s $35 monthly service is available in select cities and operates only operates on Chromecast.
A study by digital research firm eMarketer predicts pay TV companies will lose 1.7 million subscribers in 2017. That is more bad news for cable giants like Comcast and Spectrum after more than 1.3 million subscriptions were canceled in 2016, according to SNL Kagan.
Moreover, eMarketer predicts the cord cutting trend will only continue. The firm estimates 4.7 million people will cancel their cable subscriptions through 2020.
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