5 Best New Items Coming to Target in Early 2025
Written by
Madeline Duley
Edited by
Angela Corry
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The beloved bullseye retailer is planning to get bigger and better come 2025. With new brands, expanded collections and exclusive launches, Target’s aisles are set for a refresh, bringing customers squeaky new, thoughtfully crafted products at incredible prices.
From everyday basics to innovative finds, here are five new items to watch for during the rollout.
Studio McGee’s Spring 2025 Collection
Add a touch of spring to your home in 2025 with Studio McGee’s Spring 2025 Collection at Target. This collection was released on Dec. 22, 2024, and will continue to drop pieces throughout 2025. Welcome the season of new life with furniture, Easter decor, bedding, pillows, rugs and more in this can’t-miss launch.
“There’s a lot of blending of classic neutrals with fresh spring colors,” said Gary Gray, the co-founder at Coupon Chief. “Think soft greens, muted blues and creamy whites paired with natural textures like wicker and linen. It’s perfect if you’re looking for a refresh without going too wild or bold as it brings that stylish, yet cozy vibe that everyone wants in their space.”
Some notable items in the collection include the Market Umbrella, ($90) Kauri Accent Chair ($380) and Embroidered Round Pillow ($22).
Hearth & Hand 2025 Spring Collection
Joining the spring refresh lineup is Hearth & Hand’s Spring 2025 collection, curated by Joanna Gaines. The first items hit shelves on Dec. 22, 2024, with additional drops happening throughout 2025. This collection arrives just in time for a post-holiday decor reset.
Offering a warm, rich take on spring, this line features natural fabrics, wooden elements, checkered and plaid patterns and neutral tones accented by muted peach, pale green and light blue. From large pieces like cabinets and dining tables to tabletop decor and bedding, this collection merges farmhouse comfort with a modern spring aesthetic.
Look out for standout pieces like the Kitchen Towel Set ($10), Stainless Steel Teapot ($25) and Upholstered Bench ($150).
up&up Refresh
Target’s in-house brand, up&up, celebrated its 15th anniversary with a massive relaunch in 2024, introducing hundreds of new and re-formulated products. While specific details have yet to be announced, this refresh is expected to continue into 2025.
“There’s going to be an up&up refresh with over 200 new items expected to come out,” Gray said. “They’re likely to cover everything from charging cords and toothbrushes to laundry detergent, diapers and pet supplies.”
A longtime affordable favorite, up&up is set to deliver exciting new offerings in the coming months. Keep an eye out for these budget-friendly essentials during your 2025 Target runs.
Poppi X Target Limited Editon Collection
Brighten up your wardrobe in the new year with the Poppi X Target Limited Edition Collection. While Poppi is known for its probiotic sodas, this collaboration ventures into apparel, offering 20 unique pieces including sweatshirts, hats, socks and more. Inspired by their signature drinks, the line showcases bubbly and playful designs in bright blue, pink, cream and purple colorways.
This collection launched on Target’s website Dec. 29, 2024, and hit select stores on Jan. 5.
New Year New You Stanley Collection
Kick-off 2025 hydrated with the all-new New Year, New You Stanley Collection at Target. Known for their durable designs, Stanley’s latest offerings ensure a leak-free and colorful way to stay hydrated.
Highlights include the Quenched ProTour Flip Straw Tumbler ($35), designed to prevent spills, and the IceFlow Aerolight Bottle with Flip Straw ($35), which boasts a 33% stainless steel for easier portability while maintaining double-wall vacuum insulation.
Available in Gumdrop Green, Popsicle Pink, Sour Grape and Pucker Peach, this exclusive collection will add a vibrant touch to your hydration routine.
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