eBay Battles Amazon With New Price Matching and Free Shipping Features

eBay launches price matching and free shipping in an effort to battle Amazon.

eBay is now at war with Amazon. In an effort to better compete against Amazon’s Prime membership, the company this week launched a price match guarantee on more than 50,000 items in addition to free shipping.

Eligible offers are found on the website’s eBay Deals section and are open to everyone. There is no membership required to qualify for the price match guarantee. An Amazon Prime membership costs $99 a year.

“Our eBay Deals selection has grown exponentially since being launched in 2011. The vast majority of our deals are already lower priced or equal to our competitors, but if a shopper finds it for less, we’ll gladly match the price of our competitors,” said Hal Lawton, senior vice president of North America at eBay.

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If a shopper finds a better offer on the identical product on a competitor’s website — Amazon, Best Buy, Jet, Home Depot, Sears, Target, Walmart or Wayfair — eBay will issue a coupon for the price difference that can be used towards purchase.

Daily deals, which are typically between 20 and 90 percent off — include trending merchandise across all eBay categories like Home & Garden, Electronics and Clothing.

Later this year, eBay will launch its Guaranteed Delivery program, which promises delivery in three days on millions of items.

Keep Reading: 12 Clever Ways Amazon Gets You to Spend More