5 ‘Quiet Luxury’ Products To Buy From Apple

"Hong Kong, China - October 20, 2011: People in the Apple Store at International Finance Center, Central Hong Kong, opened on the September 24, 2011.
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Everyone knows Apple products are expensive. When you see someone sporting the latest iPhone or Macbook, you tend to know exactly how much it cost them. For those more interested in a “stealth wealth” lifestyle, that kind of obvious luxury might feel out of place.

However, not every product in the Apple lineup screams wealth and status. In fact, some of them embody the essence of “quiet luxury”: high-quality, minimalist items that signal sophistication without being flashy. Here are five Apple products that deliver top-tier performance and design without drawing attention to their price tag.

Apple Watch Series 10 in Titanium

  • Price: from $399 to $799

The Apple Watch Series 10 is the latest entry in Apple’s wearable lineup with several styles to choose from. If you wanted to be flashy, you could choose to get the Hermès edition, which has the option of the exclusive Hermès watch bands and faces not available on the standard edition.

If you wanted to be more subtle, just choose the titanium watch over the aluminum watch. You’ll know that you’re wearing the best premium materials on your wrist, but most people won’t immediately recognize the difference. If you want true understatement, go for the natural finish over the gold or slate.

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Apple Studio Display with Nano-Texture Glass

  • Price: from $1,899

While there are many high-resolution monitors available, some even offering 5K displays at a lower price, the Apple Studio Display stands out for its refined engineering and premium build. One of its most understated yet luxurious features is the nano-texture glass, an advanced anti-glare finish designed to maintain image quality while reducing reflections. This subtle upgrade doesn’t draw attention, but it enhances the user experience in a way that only discerning users will appreciate.

AirPods Pro 2

  • Price: $249

Remember when AirPods first came out, and it was kind of weird to see someone wearing them all the time? Now, everyone has AirPods and wearing a pair won’t make you stand out. The AirPods Pro 2 don’t look much different than standard AirPods. That’s part of what makes them a mark of quiet luxury, but they’re a newer model and the top of the line. They have better noise canceling and can even be used as hearing aids. 

Magic Trackpad in Black

  • Price: $149

The black Magic Trackpad is the perfect example of quiet luxury. Casual observers might see just another computer accessory, but if you opted for the black over the standard white version, it means you care about the overall aesthetic, even if it’s a subtle distinction. The black version is only a little more expensive than the white version, but to those who know, it signals your sophistication and taste. 

Apple TV 4K

  • Price: $129 to $149

These days, the Apple TV might seem like a truly frivolous purchase. Other TVs come with apps for all the streaming services already installed, with the option of including Ethernet. Plus, there are streaming sticks and boxes available from Google, Amazon and Roku for way less than what Apple is asking. 

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However, if you’ve used those other options, you probably know that Apple’s user experience is better. The others have worse UI, and they’re filled with ads. Meanwhile, Apple’s tvOS is actually pleasant to use. And you’ll probably keep it hidden in a cabinet, anyway, meaning most people will never even know you’re using an Apple TV. 

Caitlyn Moorhead contributed to the reporting for this article.

Editor’s note: Pricing and availability may vary depending on location.

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