Curious about NFTs but don’t know where to begin? There is the idea that NFTs are overpriced, or that they lack utility. This might explain why some are on the fence about buying into NFTs. If that’s the case for you, you might want to try your hand at investing in NFT stocks to test the investing waters.
Take a look at these top NFT stocks to help you get started.
What Does NFT Stand For?
NFT is short for non-fungible token. These digital assets can represent ownership of almost anything, including:
NFTs were first introduced in 2014 as the shift toward cryptocurrency opened the door for investing in digital assets. They’re an increasingly popular investment option today. What sets them apart from other investments is that each NFT is unique.
10 NFT Stocks To Invest In
If you think NFTs show promise as an investment but you aren’t ready to buy individual tokens, consider investing in NFT stocks. While you can’t buy shares of NFTs themselves, you can buy stock in companies that are involved with NFT creation, trade or technology. Here’s a look at 10 of the best NFT stocks to consider investing in right now.
1. Dolphin Entertainment (DLPN)
This development firm handles entertainment marketing and premium content. Its subsidiaries include 42West, The Door, Viewpoint Creative and Shore Fire Media.
Its focus on the digital realm makes it worth considering if you’re interested in NFTs, especially since its flagship NFT collection, Creature Chronicles, completely sold out in under two hours after launch.
The company reported record revenue of $11.1 million in the fourth quarter of 2022, a 6% increase year over year. Full-year revenue increased 13% to $40.5 million, which met the company’s revenue goal and set a full-year record. Although the company has felt the effects of the FTX collapse, it has an analyst price target of almost 275% above its current $1.83 share price as of March 31. Analysts expect Dolphin to turn profitable in 2023.
2. eBay (EBAY)
EBay makes the list as one of the most well-known brands — and is, arguably, a household name. It’s also a relevant investment option because of its expertise in e-commerce.
The company has allowed customers to buy and sell NFTs on the eBay website since May 2021. And in June of last year, it announced it had acquired KnownOrigin, a leading NFT marketplace, in a deal that could help eBay position itself as a top site for NFT collectors.
EBay is also cultivating its own exclusive NFTs. One example is a canvas made in partnership with Kayvon Thibodeaux, a football player for the Oregon Ducks.
While not all analysts agree with the current “buy” consensus reported by Yahoo Finance, some attribute sluggish stock prices to consumers’ inevitable return to pre-pandemic shopping habits. The company recently implemented authenticity guarantees as well as changes in payments, advertising and other areas that could drive up revenue this year, reported Bloomberg, which included eBay on its stock watchlist for 2023. The 2.35% dividend is a bonus.
3. Cloudflare (NET)
This streaming service could be a solid investment option because it’s not an NFT company, per se. Rather, it’s a web performance and security company and a leader in the $152 billion software-as-a-service industry.
Video creators who store their videos on Cloudflare Stream can create NFTs for their work on a platform like OpenSea, and then connect the token IDs and contact addresses with their videos. The company has seen strong growth in large-customer acquisition recently. The company is off to a strong start in 2023, with Q1 sales and earnings estimates exceeding analysts’ expectations. Zacks Equity Research upgraded its recommendation to “buy” on March 20.
4. McDonald’s (MCD)
McDonald’s isn’t the first company anyone thinks of when they think “NFT stock,” but the fast-food chain already has one foot in the metaverse pending the approval of 10 trademark applications it submitted in February 2022.
McDonald’s created its first NFT, for the McRib, in 2021. Now it wants to trademark a virtual restaurant with virtual and physical products, entertainment services like online concerts and downloadable multimedia files, video files and NFTs.
Aside from its involvement in NFTs and the metaverse in general, McDonald’s is a solid blue-chip stock and Dividend Aristocrat. That makes it a good choice to balance some of the riskier stocks in this roundup.
Good To Know
You need a cryptocurrency wallet in order to buy, sell or trade NFTs. However, you can invest in many NFT businesses through the stock market.
5. Mattel Inc. (MAT)
Mattel’s 77-plus-year history producing iconic toys under brands like Barbie, Hot Wheels and Fisher-Price positioned the company to pivot into NFTs representing those brands. The California toy manufacturer recently launched an NFT marketplace on Mattel Creations, its collector and direct-to-consumer platform.
Its first offering, released in December 2022, was Series 4 of the Hot Wheels NFT Garage. New collections, including Monster High and Masters of the Universe, dropped throughout January. And consumers don’t have to be crypto-savvy to get in on the action — no cryptocurrency is required to purchase NFTs on the Mattel Creations Digital Collectibles Marketplace. Sometime this year, collectors will be able to trade their NFTs on Mattel’s peer-to-peer platform.
Mattel stock is a solid value right now, with a P/E ratio of 16.11 and a 12-month price target about 25% above its current price of $18.31.
6. Nvidia (NVDA)
Nvidia is widely known for its graphics, data and networking solutions, and it’s also building a reputation in the NFT industry. Nvidia announced at last year’s SIGGRAPH computer-graphics conference that it’s working on a number of metaverse projects, including neural graphics, a cloud engine for avatars and a new version of its Omniverse platform where developers can create and launch metaverse applications using a framework developed by Pixar Animation Studios.
Other Omniverse components include Nvidia’s PhysX physics simulation technology and the RTX Renderer. There’s a free version for individual creators. Nvidia has deals with several marketplaces where those creators can sell their 3D work, Reuters reported.
7. Funko (FNKO)
The brand is well known for its trendy character toys with big heads. Various designs are already in high demand and resell for hundreds, if not thousands, of dollars. The company recently introduced Digital Pop NFT art. Packs of art start at $10, and some buyers will also receive a coin for a physical toy with their purchase.
Funko announced cost savings measures, including eliminating excess inventory, as a result of a steep drop in share prices after the company revised its earnings-per-share guidance downward for the full year, causing some investment firms to downgrade their recommendations. But analysts who still have faith in the stock consider it undervalued since the decline. If they’re right, investors who buy now and hold the stock could be rewarded for their patience. Trading at $8.75 as of March 30, the stock has a one-year price target of $11.08, according to Yahoo Finance.
8. Shopify (SHOP)
This e-commerce platform puts buying and selling in the hands of the consumer.
Shopify is currently beta testing an NFT program that would allow merchants to sell NFTs from their stores. But no matter what the future holds for the NFT market, Shopify seems to have cemented its place as the most popular e-commerce platform. But you’ll have to wait to see significant gains on the stock price.
Shopify stock has taken a beating, losing most of its value from November 2021 to September 2022. The company’s woes stem from its faulty assumption that the pandemic-driven surge in e-commerce revenue signified a permanent leap, CEO Tobi Lutke wrote in a July 2022 blog post.
Some analysts believe the changes implemented since then, such as a 10% staff reduction and the appointment of a new CFO — Jeff Hoffmeister, former head of technology investment banking at Morgan Stanley — could help turn things around in the next couple of years. The stock has gained over 72% since September 2022.
9. Takung Art (TKAT)
Takung Art made its mark selling physical artwork — specifically, Asian artwork. It is unique because it allows for shared asset ownership. This means that multiple people can own a piece of art together, allowing more investors to enter the market.
The company launched its own NFT trading platform, NFTOEO, in April 2022. It could take time before NFT marketplaces come into their own, but once they do, stocks like Takung Art, which is not yet profitable and trades at $0.62 a share as of March 31, could take off.
10. Playboy (PLBY)
The Playboy Group, a lifestyle brand that has morphed from men’s entertainment to “pleasure for all” in the years since founder Hugh Hefner’s death, made its first foray into NFTs in 2021 with the introduction of its Rabbitar series. Although it took a $5 million hit on the ethereum it held from NFT sales in that series, the company acknowledges that it must engage with cryptocurrency and other digital assets in order to grow.
“Drawing from our roster of contemporary artists, unearthing treasures from our historic archives, and informed by the crypto community, each Playboy NFT project serves as a bridge between the past and the future, and acts as a connection point that shows us how fluid our world really is (with some easter eggs for fans along the way),” Playboy Group notes on its website. Recent collections include Vandalz by Playboy X Whisbe, Weedman by Playboy X Slimesunday and The New Surrealists by Playboy.
Analysts who weighed in on the stock in February gave it a consensus “buy” rating. Their consensus target price for the next 12 months is $4.40, which is 128% above the current $1.93 share price.
With the current momentum, it’s safe to say that NFTs aren’t going anywhere, and investing in established companies such as McDonald’s and eBay is a relatively safe way to get exposure to them. The more speculative stocks, on the other hand, could take off at some point — or prove worthless in the long run.
As with any investments, talk with an investment professional to find out how NFT stocks fit into your portfolio, do your research and never invest money you can’t afford to lose.
NFT Stock FAQHere are the answers to some of the most frequently asked questions about NFTs and investing in NFT stocks.
- How does an NFT work?
- NFTs are similar to cryptocurrency because they offer a way to buy and sell digital assets. An NFT can be almost anything that someone wants to buy or sell, as long as each is unique.
- For example, distributing thousands of prints of the same piece of art wouldn't qualify as an NFT. Selling a single piece of unique art — digital or physical — does qualify as an NFT.
- Are NFTs cryptocurrency?
- No. NFTs and cryptocurrency are similar because they use blockchain technology, but they are not the same. NFTs are non-fungible, meaning that each NFT is unique, while cryptocurrency is fungible, which means that any bitcoin, for example, can be exchanged for another bitcoin with no value lost or gained.
- Both cryptocurrency and NFTs are relatively new, but as blockchain technology expands, it will be easier for consumers to understand the difference between the two.
- What does non-fungible mean?
- Non-fungible means that an item is unique and does not have a standard value.
- NFTs are considered non-fungible because there is no standard value that applies to all NFTs. The physical money we use in the world economy is fungible, because it has a standard value and even an exchange rate when trading currency for currency.
- What decides an NFT's value?
- An NFT's value is determined solely by the value an individual investor places on it. It's very similar to collectors' items. One person may not see any value in an old baseball card, while someone else identifies it as highly collectible.
- What is an NFT stock?
- An NFT stock is a security that gives you ownership of a tiny piece of a company that is involved in NFTs. The company might operate an NFT exchange, for example, or build the hardware or software creators need to make NFTs.
- What is the best NFT stock?
- Which NFT stock is best for you depends on your budget, your risk tolerance and your investing goals.
- If you merely want to dabble in a share or two of very inexpensive NFT stocks to satisfy your curiosity, you might choose one like Takung Art, which is highly speculative but costs less than $1. Nvidia might be a better choice for a serious investment in a company directly involved in NFTs. And a stock like McDonald's, which is using the metaverse and NFTs more for marketing than as a business model, is probably best if you're looking for a safer long-term investment.
Daria Uhlig contributed to the reporting for this article.
Data is accurate as of March 31, 2023, and is subject to change.
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- Dolphin Entertainment. 2022. "Dolphin Entertainment’s Flagship NFT Collection, Creature Chronicles, Sells Out in 90 Minutes."
- Reuters. 2022. "Nvidia embraces the metaverse with new software, marketplace deals."
- Barron's. 2022. "Bobblehead Maker Funko Delivers Unhappy Holiday Forecast. The Stock Sinks More Than 50%."
- Investor's Business Daily. 2022. "Cloudflare Stock Soars As Large Customer Growth Fuels Beat."
- Bloomberg. 2022. "ESPN Nears Large New Partnership With DraftKings."
- Forbes Advisor. 2022. "What Is An NFT? Non-Fungible Tokens Explained."
- Yahoo Finance. "Yahoo Finance."
- Forbes. 2022. "FTX’s Implosion Is Crushing The Solana NFT Ecosystem."
- Barron's. 2023. "Cloudflare Sales Guidance Looks Good. But It’s Still Contending With a Spending Slowdown."
- Blockworks. 2023. "Playboy Held All ETH Earned From NFTs — But It Cost Them $5M."
- NBC News. 2021. "The McRib is back at McDonald’s. It's also an NFT."
- Investor's Business Daily. 2023. "Funko To Purge $36 Million Of Excess Collectibles Inventory."