Zara, Nike and More: Now All Your Favorite Brands Are Selling Direct Through Instagram

Checkout users can now buy directly from the Facebook-owned app.
  • Instagram announced its new “Checkout” feature on March 19.
  • 130 million Instagram account holders use product tags in shopping posts every month.
  • Users will be able to shop for a number of brands, including Nike, Burberry and Revolve.

On March 19, Instagram announced a new shopping feature called Checkout, which will allow users to buy their favorite products without ever leaving the app. Participating brands include Nike, H&M, Zara and Kylie Cosmetics.

Around 130 million people a month are tapping shopping posts within their feed to reveal product tags or product stickers. The product tags have enabled users to visually explore their favorite brands, including Burberry and Revolve, but not buy them. Until now.

Instagram Checkout Shopping Service

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What Is Instagram Checkout?

With the introduction of Checkout, Instagrammers can stay within the app to make a purchase with secured payment options. Instagram now stores your credit card information within your profile. Shoppers can pay via Visa, Mastercard, American Express, Discover and PayPal. Instagram plans on allowing businesses to integrate with platforms such as Shopify, BigCommerce and other e-commerce companies.

Before the Checkout launch, the product stickers took users through a much longer shopping trip. Users had to exit Instagram and open the retailer’s site to buy their wares. Then, shoppers would input their payment options and shipping information. Checkout streamlines this process.

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Instagram Shopping Made Seamless

Facebook, which owns Instagram, has continually tried to enter the e-commerce space with limited success. With users already following and searching favorite brands, Instagram’s transition to the retail space is far more streamlined.

The photo-sharing app has always been a source of inspiration for its users, including channels such as “Beauty,” “Style,” and “Decor.” The graphic aspect of Instagram makes it easy for users to explore and find the products they wish to purchase — and the ones they wish they could purchase.

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Discovering New Products via Social Media

Shopping features within Instagram have already proven successful with 130 million people using product tags every month. A September 2018 announcement introduced product stickers to Instagram stories, which helps users discover new products used by the style influencers and beauty artists they already follow and love.

It also added a dedicated “Shopping” channel within its “Explore” feature, where users can scroll popular brands.

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Nike, Burberry and Other Brands Are Selling Through Instagram

Some of the first brands to announce Checkout integration were Nike, Burberry and Revolve.

Instagram confirmed the following brands will be introduced to Checkout in the following weeks:

  • Adidas
  • Anastasia Beverly Hills
  • Balmain
  • Burberry
  • ColourPop
  • Dior
  • Huda Beauty
  • H&M
  • KKW Beauty
  • Kylie Cosmetics
  • MAC Cosmetics
  • Michael Kors
  • NARS
  • Nike
  • NYX Cosmetics
  • Oscar de la Renta
  • Outdoor Voices
  • Ouai Hair
  • Prada
  • Revolve
  • Uniqlo
  • Warby Parker
  • Zara

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