Super Bowl halftime ads sometimes generate more buzz than the big game itself. That’s a good thing for advertisers paying $5.1 to $5.3 million for a 30-second spot during Super Bowl LIII, according to Variety.
A Stanford University study reported that Anheuser-Busch — which has held exclusive rights to Super Bowl beer ads for over 20 years — netted a return on their investment of 172 percent as of 2015. Its 2014 “Puppy Love” spot was named the most beloved Super Bowl commercial of all time, according to Ad Age.
Yer the high price tag doesn’t come with guarantees of new business. In some cases, halftime ads can backfire, generating bad publicity. Others are simply forgotten as soon as they’re seen.
If you had $5.3 million to drop, how would you spend it? Here are some ways to splurge your millions of dollars.
1. A Private Island
You can escape to your own private island. Greece’s Stroggilo Island is selling for just over $5 million, according to its listing on PrivateIslandsOnline.com. The Aegean island has 110 meters of private sandy beaches surrounded by beautiful clear water, ideal for swimming, sea sports and fishing.
2. A House in San Francisco
If you’re a city dweller, take your $5.3 million and spend it on an elegant four-bedroom home in San Francisco, home to some of the most expensive real estate properties in the U.S. One property lists for $5.25 million on Zillow and boasts 3,500 square feet, four bedrooms and 4.5 bathrooms, plus a fire pit and a movie theater that can seat up to 10 people.
3. 21 Tickets to Space
Billionaire Richard Branson’s Virgin Galactic is selling $250,000 tickets to space for would-be astronauts. Although flights aren’t yet ready for the public, Virgin Galactic plans to fly passengers aboard the SpaceShipTwo. And, if you’re feeling generous, you can buy space tickets for 20 other people.
4. Two Bugatti Veyrons
True, the Veyron is out of production, but its status as supercar is ironclad. The original Bugatti Veyron reached a top speed of 255 mph, but it’s the Super Sport model that qualifies as one of the fastest cars in the world, with a recorded speed of 268 mph. Now that the Veyron is no longer made, you’ll have to buy used. A 2015 model sold at auction for around $1.96 million, so buy that way and you can get two without blowing your $5.3 million entirely.
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5. About 4,911 Google Shares
At about $1,079 per share as of Jan. 28, 2019, oodles of Google stock can be yours for $5.3 million.
6. Private Concerts With Taylor Swift
Shake it off with five private performances from Taylor Swift. You’ll pay $1 million or more per appearance, but a visit from the famed pop star is one way to make for a memorable office party or wedding. If you want to save a bit of cash, book Drake — he charges between $350,000 and $500,000.
7. A Yacht
You can travel the world or just party in style with your own yacht. The 127-foot Gladius accommodates 12 guests and features large open deck spaces with a Jacuzzi and an entertainment system and theater. It has an asking price of $5.2 million, but don’t forget — you’ll need to hire a crew for your luxurious vacation at sea.
8. A Private Jet
If you’re not so much the seafaring type, a private jet might be more your style. See the world aboard the $3.25 million Embraer Phenom 100E. It seats six and has enough space for all your luggage.
9. 726 Super Bowl Tickets
The average ticket to Super Bowl LIII costs $7,300, according to TickPick. With $5.3 million, you can take everyone you know to the Super Bowl — literally. You can buy 726 tickets at the average cost.
10. 2.65 Million Powerball Tickets
If you want to test your luck, you could buy into the $174 million Powerball jackpot. At a cost of $2 per Powerball ticket, your odds of winning the lottery would be 2.65 million out of 292.2 million.
11. More Than 1 Million Big Macs
With the average price of a McDonald’s Big Mac costing $3.99, you could buy more Big Macs than you’d ever have time to eat. Your $5.3 million would buy you around 1.33 million Big Macs. That’s enough to feed the entire city of Sacramento, Calif., lunch and dinner, with enough left over for dessert (if you like burgers for dessert).
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Gabrielle Olya contributed to the reporting for this article.