Does Ulta Price Match? Here’s What You Need To Know

Morning makeup routine.
petekarici / Getty Images/iStockphoto

Commitment to Our Readers

GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology.

20 Years
Helping You Live Richer

Reviewed
by Experts

Trusted by
Millions of Readers

While many retailers offer competitor price matching, stores that sell primarily luxury brands or specialize only in items such as cosmetics and skincare products may be less likely to offer this service. If you’re a makeup enthusiast, you may be wondering: Does Ulta price match?

See: Pocket an Extra $400 a Month With This Simple Hack

Keep reading for more information on Ulta’s price matching policy and what you need to know to make sure you’re getting the best deals, whether you’re shopping at physical Ulta stores or for online Ulta purchases.

Does Ulta Match Competitors’ Prices?

Unfortunately for cosmetics fans, Ulta is among the retailers who have decided to stop matching prices. Regardless of what their policy may have been in the past, Ulta offers no price matching for Sephora, Macy’s or any other competitors for either online or in-store pricing.

Ulta’s Price Guarantees

There’s no price matching policy, but there are other benefits to shopping at Ulta. The store offers a few different price guarantees, depending on the nature of the purchase and the differences in price.

Online vs. In-Store Price Guarantee

If you purchase a product from Ulta and then see the same product listed for a lower price on Ulta’s website within 14 days of your purchase, you’re in luck. Ulta will adjust the price and refund you the difference. Present your receipt and proof of the price difference on the website –a cell phone screen capture is a great option– to an Ulta store representative or contact customer service.

Today's Top Offers

Delivery Price Guarantee

If you order an item through Ulta’s “From Our Store to Your Door” service and later notice that the item is listed at a lower price on Ulta’s website, you’re still covered. You’ll get money back, no matter the price difference, as Ulta will honor the online sale price for your order.

In-Store Pickup Price Guarantee 

If you opt for Ulta’s “Buy Online, Pick Up in Store” service and later discover that the items you’ve ordered are offered at a discount online but not in-store, there’s good news in this situation, too. Ulta will give you the online-only sale price. The purchase will be treated just the same as if you were purchasing directly from the site, even though you’re picking up in-store. It’s a way to get the best of both worlds — online prices with in-store pickup.

Does Ulta Offer Post-Purchase Price Adjustments?

Shopping for luxury beauty products can get expensive, and it’s frustrating to see an item you just bought on sale for a lower price — especially at the same store. If a product you purchase is later offered by Ulta at a reduced price, you’re not out of options. Though Ulta doesn’t have a stated price adjustment policy, some customers have found a way around this.

For example, if you buy a haircare, skincare or cosmetic product and the price drops at any time over the next two months, Ulta’s 60-day return policy is one way to get that lower price. You can simply return whatever product you bought and then repurchase the same product, new and unused, at the discounted price. Getting the refund for your original purchase might take some processing time, but you should get it within a few days.

Today's Top Offers

This method is a little sneaky, and not everyone may feel comfortable doing this, but it is within the bounds of Ulta’s policies.

Ulta Beauty Store Pricing: Online Vs. Brick-and-Mortar 

Though Ulta often aligns its physical store prices with its online prices, there are sometimes differences. In the past, brick-and-mortar Ulta stores wouldn’t match prices found on Ulta.com, but this policy has since been changed, and store employees can now match Ulta.com prices at a customer’s request.

There’s one caveat: knowledge of this relatively new policy varies between stores, so you might come across an Ulta employee who’s unaware of the change. If you ever get turned down, don’t hesitate to ask a manager for confirmation.

One More Way To Save at Ulta: Coupons

A final note on saving when shopping at Ulta: The store accepts manufacturer coupons for every product they sell. Just be sure to hand your coupons over when you’re making your purchase. Coupons aren’t applicable for past purchases, and be sure you keep an eye on the dates printed on your coupon. If a coupon is past its expiration date, Ulta won’t accept it .

Final Take

Although Ulta stores don’t have a competitor price match policy, there are still some other price adjustment policies that shoppers can take advantage of. Keep an eye out for online sales and keep your coupons handy. 

BEFORE YOU GO

See Today's Best
Banking Offers

Looks like you're using an adblocker

Please disable your adblocker to enjoy the optimal web experience and access the quality content you appreciate from GOBankingRates.

  • AdBlock / uBlock / Brave
    1. Click the ad blocker extension icon to the right of the address bar
    2. Disable on this site
    3. Refresh the page
  • Firefox / Edge / DuckDuckGo
    1. Click on the icon to the left of the address bar
    2. Disable Tracking Protection
    3. Refresh the page
  • Ghostery
    1. Click the blue ghost icon to the right of the address bar
    2. Disable Ad-Blocking, Anti-Tracking, and Never-Consent
    3. Refresh the page