A Midwest Handmade Bow Company Brings Extra Sparkle to Customers Who Helped It Through the Pandemic

©KJS Creations

We here at GOBankingRates want to help get our nation’s small businesses back on their feet after the COVID-19 pandemic. To do that, we’re highlighting readers’ favorite small businesses around the country, and shining a spotlight on what makes them special to their customers and their towns.

In this edition of our Small Business Spotlight series, we’re featuring Auburn, Indiana’s KJS Creations, a new take on hair accessories. Each and every bow they sell is hand-cut and -crafted, and they also offer jewelry and handbags. Here, we chat with owner Cassondra Shulenburg about how her newborn daughter inspired her business, the customer service lessons she learned from working as a hairdresser and how her customers supported her through the pandemic.

2021 Small Business Spotlight: Check Out Our Small Business Stories, Plus the Nominated Businesses Near You

Was there a particular moment or experience that inspired you to start your business?

When my daughter was 3 months [old], I quickly learned there was a flaw in the standard ribbon bows — she could easily disassemble them. So [I] went on the hunt to create a bow that could withstand little hands.

Check Out: Louisiana Woman Turns Her Passion for Creating Gift Baskets Into a Small Business

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What did you take from past experiences or jobs that you knew you wanted to be a part of your new business?

Working as a hairdresser, I learned how valuable listening to people was while creating amazing customer relations. I wanted to continue that, especially with the lack of customer service you find these days. In doing so, I created amazing relationships.

Read: Single Mom Makes Custom Candies as a Sweet Side Hustle

What has been the most rewarding aspect of being a business owner?

The people. I have been able to connect with so many new amazing women and men. KJS is way more than just hair accessories. It’s a small family that has each other’s backs! I could not be prouder.

Check Out: Arizona Couple Turns a Family Ranch Into a Lavender-Filled Oasis

How has the pandemic affected your business?

If anything, the pandemic made me realize how extremely amazing people can be. My customers went above and beyond to show their love and support to help me stay afloat. In return, I got so much closer [to them] and made so many new friends!

How can people continue to support your business during this time?

Join my group, KJS Creations, on Facebook and join the VIP group from there. Like and share photos or even try us out. I promise no one will be sorry with a bow covered in sparkling glitter!

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More Small Businesses: A Zero-Waste Store Grows in Brooklyn

What advice would you give to someone who wants to start their own business?

Work hard. Put in the time. And never give up! Nothing worth having ever comes easy, but it will be so worth it in the end!

Do you have a small business you want to see in this spotlight? Just let us know.

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This interview has been edited for clarity.

Last updated: June 29, 2021

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About the Author

Gabrielle joined GOBankingRates in 2017 and brings with her a decade of experience in the journalism industry. Before joining the team, she was a staff writer-reporter for People Magazine and People.com. Her work has also appeared on E! Online, Us Weekly, Patch, Sweety High and Discover Los Angeles, and she has been featured on “Good Morning America” as a celebrity news expert. 
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