How long does it take to receive an Ally new account bonus?

You will receive your bonus within 30 days of meeting the requirements. It takes longer with the savings account because it requires three months of consecutive automated transfers, and the checking account only requires one qualifying direct deposit.

Can existing customers qualify for these Ally Bank promotions?

No, these offers aren't available to existing customers.

What happens if I close my Ally account early?

To receive Ally Bank's welcome bonus, your account must be open and in good standing. Closing the account early may disqualify you from receiving the bonus.

Are there any taxes on Ally Bank bonuses?

The bonus will be treated as interest. If you earn $10 or more in bonus/interest money per year, your bank will provide you a 1099-INT form for your taxes.

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Ally Bank Bonuses and Promotions for 2025

September 3, 2025

10 min Read

Written by Rudri Patel

Edited by Melanie Grafil

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Financial institutions, like Ally, often run promotions to attract new customers. They are willing to pay you for your business, and you can earn hundreds of dollars when you open a new account. Here’s a look at current Ally Bank bonuses for September 2025:

Account	Bonus	Expiration Date
Ally Spending Account	$100	Dec. 31, 2025
Ally Savings Account	$100	Dec. 31, 2025

Note: You can only receive one new customer bonus — even if you sign up for both accounts using different referral links.

Ally Bank Checking Account Offer: $100 Bonus

If you’re looking to open a checking account, this may be a good opportunity to capitalize. Here are the key takeaways to know about this checking bonus:

Bonus value: $100
Minimum deposit: $0
Expiration date: Dec. 31, 2025
How to claim: Open an Ally Spending Account by entering your information on the referral page. Fund your account with any amount within 30 days of opening. Receive a qualifying direct deposit within 60 days of opening the account.
When you’ll get it: Your $100 will be deposited within 30 days of receiving your qualified direct deposit. In order to receive payment, you must keep your account open and in good standing through the payout date.
Terms and conditions: The bonus is only for Ally Bank customers who do not have an existing Ally account and have not had one since Jan. 1, 2024. To meet the direct deposit requirement, you must receive a paycheck, pension or government entity deposit in your account within 60 days of your opening. Your account must be open and in good standing to receive the welcome bonus.
Fees: No monthly maintenance fees
Find out more details: Referral page

Ally Bank Savings Account Offer: $100 Bonus

If you’re looking to open a new personal savings account, Ally Bank may be a great option for you. The Ally Bank Savings account doesn’t require a minimum balance and there are no monthly maintenance fees.

Here are key takeaways:

Bonus value: $100
Minimum deposit: $0
Expiration date: Dec. 31, 2025
How to claim: Open a new Ally Bank Savings Account using the referral link. Within 30 days of opening, establish a monthly automated recurring transfer of any amount from an external account into your new Ally account. You will need to complete three automated consecutive transfers. Ensure that at least one automated recurring transfer is completed per month for three consecutive months.
When you’ll get it: Your $100 welcome bonus will be deposited within 30 days after the third consecutive monthly recurring transfer is received. In order to receive payment, you must keep your account open and in good standing through the payout date.
Terms and conditions: The current welcome bonus is only for Ally Bank customers who do not have an existing Ally Bank deposit account and have not had one since Jan. 1, 2024. You must schedule an automatic transfer of funds from an external account into your Ally Bank Savings Account. Your account must be open and in good standing to receive the welcome bonus.
Fees: No monthly maintenance fees
Find out more details: Referral page

How To Qualify For an Ally Bank New Account Bonus

Here are the steps you need to take to qualify for the new account bonus:

Step 1. Open an account

To open a new account, you must use the referral link from the Ally website or from an existing customer.
Choose an eligible account — Spending or Savings.

Step 2. Meet the Funding Requirement

Spending Account: No minimum deposit required, but you must fund it within 30 days and receive one qualifying direct deposit within 60 days of the account opening.
Savings Account: Set up and complete three consecutive monthly transfers.

Step 3. Maintain Good Standing

Must maintain an open account in good standing.

Step 4. Receive the Welcome Bonus

You will receive your welcome bonus within 30 days of completing the bonus requirements.

Common Reasons Bonuses May Be Denied

Typically, you will not receive your welcome bonus if you fail to fulfill the requirements. Here are some other reasons you may be disqualified from receiving the bonus.

You are an existing customer and therefore ineligible to receive the bonus.

Your account isn’t in good standing.

Your account is closed.

Comparing Ally Bank Bonus Offers to Competitor Promotions

Ally Bank’s lack of monthly maintenance fees and no minimum deposit requirement make their checking and savings accounts attractive, but here’s a look at what similar competitors are offering.

Checking

Savings

SELECTED BANK

4.5

GBR Rating

Ally Checking Account

Start Banking

MOST COMPARABLE

5.0

GBR Rating

SoFi® Checking Account

Read Review

MOST COMPARABLE

5.0

GBR Rating

Citi® Checking Account

Read Review

Fees

No monthly fees

Up to $15

APY

N/A

Min Opening

SELECTED BANK

4.5

GBR Rating

Ally Bank Savings Account

Start Banking

MOST COMPARABLE

4.8

GBR Rating

SoFi Savings Account

Read Review

MOST COMPARABLE

Citi Savings Accounts

Read Review

Fees

No monthly service fee

See Citi’s website for details on monthly fees.

APY

Up to

Min Opening

SoFi® vs. Ally Bank

To receive up to a $300 bonus*, you must open a SoFi Checking and Savings account, Member FDIC, and set up direct deposit. Your bonus will depend on how much you deposit during the 25-day bonus period:

Deposit $1,000 to $4,999.99 to earn $50
Deposit $5,000 or more to earn $300

Ally Bank’s bonus amount is lower than SoFi’s. However, SoFi requires a higher minimum balance to qualify for their bonus.

Citi® vs. Ally Bank

You can earn a cash bonus if you decide to open a Citi checking account. To qualify for a $325 bonus, you must open a checking account and deposit $3,000 in enhanced direct deposits within 90 days. The offer is good through July 7, 2025.

Ally Bank’s bonus may be more of a fit for most people because of its minimum balance requirement.

Tips for Maximizing Your Ally Bank Offer

Like most banks, Ally offers promotions and bonuses. When the time comes, you can make the most of your bonus opportunities in the following ways.

Read the Fine Print

Every bank bonus opportunity comes with some fine print attached. If possible, take a few minutes to read the fine print to confirm you understand how the bonus works.

Follow the Rules

With a clear understanding of the bonus rules, make sure to follow those instructions to the letter in order to secure your bank bonus.

For example, if the fine print requires you to make 10 transactions, make the effort to hit that threshold if you want to get your bonus.

Make Sure the Account Is a Good Fit

While scoring a bank bonus is fun, it can be cumbersome to get stuck with a bank account that doesn’t suit your needs. Before pursuing a bank bonus, take a close look at the account features to confirm that the account is a good fit for your needs.

For example, if you want a fee-free option, confirm there is no monthly fee attached before signing up.

Don’t Forget About Taxes

When a bank bonus hits your account, the influx of cash might be tempting to spend. But don’t forget to account for taxes before spending the money. In most cases, you’ll have to pay income tax on any bank bonuses you earn.

Is the Ally Bank Bonus Worth It?

There is an Ally Bank bonus for new checking and savings accounts. The $100 bonus is conditioned on being a new customer. Even if you qualify for all accounts and meet eligibility requirements, you are only allowed to receive one welcome bonus.

Ally Bank Bonus Offers: FAQ

Here are the answers to some of the most frequently asked questions regarding Ally Bank bonuses.

How long does it take to receive an Ally new account bonus?
- You will receive your bonus within 30 days of meeting the requirements. It takes longer with the savings account because it requires three months of consecutive automated transfers, and the checking account only requires one qualifying direct deposit.
Can existing customers qualify for these Ally Bank promotions?
- No, these offers aren't available to existing customers.
What happens if I close my Ally account early?
- To receive Ally Bank's welcome bonus, your account must be open and in good standing. Closing the account early may disqualify you from receiving the bonus.
Are there any taxes on Ally Bank bonuses?
- The bonus will be treated as interest. If you earn $10 or more in bonus/interest money per year, your bank will provide you a 1099-INT form for your taxes.

More About Ally Bank

Joel Anderson contributed to the reporting for this article.

Rates are subject to change; unless otherwise noted, rates are updated periodically. All other information on promotions is accurate as of Sept. 3, 2025. Additional requirements may apply. Offers and terms are subject to change.

Editorial Note: This content is not provided by any entity covered in this article. Any opinions, analyses, reviews, ratings or recommendations expressed in this article are those of the author alone and have not been reviewed, approved or otherwise endorsed by any entity named in this article.

*New and existing Checking and Savings members who have not previously enrolled in Direct Deposit with SoFi are eligible to earn a cash bonus of either $50 (with at least $1,000 total Eligible Direct Deposits received during the Direct Deposit Bonus Period) OR $300 (with at least $5,000 total Eligible Direct Deposits received during the Direct Deposit Bonus Period). Cash bonus will be based on the total amount of Eligible Direct Deposit. If you have satisfied the Eligible Direct Deposit requirements but have not received a cash bonus in your Checking account, please contact us at 855-456-7634 with the details of your Eligible Direct Deposit. Direct Deposit Promotion begins on 12/7/2023 and will be available through 1/31/2026. Full terms at sofi.com/banking. SoFi Checking and Savings is offered through SoFi Bank, N.A., Member FDIC. SoFi members with Eligible Direct Deposit can earn 3.80% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. There is no minimum Eligible Direct Deposit amount required to qualify for the 3.80% APY for savings (including Vaults). Members without Eligible Direct Deposit will earn 1.00% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Interest rates are variable and subject to change at any time. These rates are current as of 05/27/25. There is no minimum balance requirement. Additional information can be found at http://www.sofi.com/legal/banking-rate-sheet.

Earn up to 4.50% Annual Percentage Yield (APY) on SoFi Savings with a 0.70% APY Boost (added to the 3.80% APY as of 8/5/25) for up to 6 months. Open a new SoFi Checking & Savings account with Eligible Direct Deposit by Jan. 31, 2026. Rates variable, subject to change. Terms apply at sofi.com/banking#2. SoFi Bank, N.A. Member FDIC.

SoFi members who enroll in SoFi Plus with Eligible Direct Deposit or by paying the SoFi Plus Subscription Fee every 30 days or SoFi members with $5,000 or more in Qualifying Deposits during the 30-Day Evaluation Period can earn 3.80% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. There is no minimum Eligible Direct Deposit amount required to qualify for the stated interest rate. Members without either SoFi Plus or Qualifying Deposits, during the 30-Day Evaluation Period will earn 1.00% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Interest rates are variable and subject to change at any time. These rates are current as of 1/24/25. There is no minimum balance requirement. If you have satisfied Eligible Direct Deposit requirements for our highest APY but do not see 3.80% APY on your APY Details page the day after your Eligible Direct Deposit arrives, please contact us at 855-456-7634. Additional information can be found at http://www.sofi.com/legal/banking-rate-sheet. See the SoFi Plus Terms and Conditions at https://www.sofi.com/terms-of-use/#plus.

SoFi Bank is a member FDIC and does not provide more than $250,000 of FDIC insurance per depositor per legal category of account ownership, as described in the FDIC’s regulations. Any additional FDIC insurance is provided by the SoFi Insured Deposit Program. Deposits may be insured up to $3M through participation in the program. See full terms at SoFi.com/banking/fdic/sidpterms. See list of participating banks at SoFi.com/banking/fdic/participatingbanks.